LOCAL, three models in numbered caps against a yellow backdrop

Models

Streetwear

Emerging

LOCAL

LOCAL

LOCAL

2024

London

,

England

Models

LOCAL - Dual Product Launch

LOCAL - Dual Product Launch

MODELS BY 22 IMPACT

VIEW THE

MODELS BY 22 IMPACT

VIEW THE

For two dynamic product launches with LOCAL Space, 22 IMPACT provided a curated lineup of six models across two high-energy shoots. Shot in a London studio, the campaign captured the brand’s distinct streetwear aesthetic, blending bold styling with raw authenticity.

Models Lili-Mae, Lewis, Felix, and Ella R brought their own individuality to the project, elevating the creative vision and adding to the campaign’s vibrant energy. With seamless casting, logistics, and execution handled by 22 IMPACT, the result was a standout campaign that earned impressive creative applause and reinforced LOCAL Space’s presence in the streetwear scene.

LOCAL - Dual Product Launch

London

2024

400K+

community impressions generated across talent social content and Local's owned channels targeting UK streetwear and creative audiences.

400K+

community impressions generated across talent social content and Local's owned channels targeting UK streetwear and creative audiences.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

LOCAL, model in a bucket hat and black knit vest with arms crossed
LOCAL, group of six models in caps and streetwear, one holding a basketball
LOCAL, model in a Local Space cap on a merchandise collection poster
LOCAL, model seated on a leather sofa in a cap, tank top and denim shorts
LOCAL, two models in knitted LOCAL beanies on a merchandise collection poster
Lewis portrait shoot images

featured

Lewis A

Model

Lewis is a Birmingham-based model with a lean, athletic build and a strong commercial look. Comfortable in front of the camera across both still and video, he brings a natural ease and a genuine interest in fashion to every shoot.

Lewis portrait shoot images
Lewis portrait shoot images

FROM THE SOURCE

FROM THE SOURCE

“The energy on set for the LOCAL Space shoots was unreal. Each model brought their own style, making the streetwear aesthetic feel effortless and authentic. Seeing everything come together so seamlessly was a testament to how well 22 IMPACT curates talent for the right brands.”

Jasmine Breakspear

Senior Model Booker, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

01:24:44 PMGMT+1
October 16, 2026

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22IMPACT

London, UK

01:24:44 PMGMT+1
October 16, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

01:24:44 PMGMT+1
October 16, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

22 IMPACT logo