22 IMPACT brought Parisian elegance to Oxford for the PrettyLittleThing x Little Mix launch event, delivering a star-studded experience at Anyhoe Park. From venue selection to creative direction, marketing (including branded taxis), guest listing, and budget management, we executed the entire production to perfection.

With Little Mix in attendance, alongside celebrities like Aitch, Tulisa, Molly-Mae, Lottie Moss, and Vanessa White, the night was a spectacle of style, music, and media buzz. Aitch surprised guests with a live performance, while the lavish banquet table — overflowing with bread, meats, cheeses, and a dreamy chocolate fountain — set the scene for an unforgettable evening.

The event amassed over 20 million in reach, with widespread coverage in Cosmopolitan, Metro, The Independent, Capital, and Daily Mail, solidifying PrettyLittleThing’s collaboration with Little Mix as a major cultural moment.