For the launch of Ezimma, 22 IMPACT provided expert casting, securing our model Leni Aw as the face of the campaign. Shot in a London studio, the visuals embraced rich colours and a minimalistic aesthetic, perfectly aligning with the brand’s vision of elegance and simplicity.

Beyond casting, we handled logistics, communications, and budget management, ensuring a seamless production process. Leni’s poise and modelling expertise brought depth and refinement to the campaign, helping establish Ezimma’s identity in the fashion space.