your brand in the right places. the right way.
From launches to cultural moments, we help brands land meaningful press with the right tone and reach. It’s about smart storytelling that actually fits your brand.
From launches to cultural moments, we help brands land meaningful press with the right tone and reach. It’s about smart storytelling that actually fits your brand.
We've produced for:
about us
BUILT FOR IMPACT, NOT JUST IMPRESSIONS.
At 22 IMPACT, we build careers, not just deals. We support creators at every stage—from brand partnerships and creative strategy to scaling your platforms and budgets. We’ve got your back.
Getting coverage shouldn’t mean getting overwhelmed.
Every campaign we run is thoughtful, aligned, and made to serve your message — not distract from it. From product drops to major moments, we keep the story at the centre.
Getting coverage shouldn’t mean getting overwhelmed.
Every campaign we run is thoughtful, aligned, and made to serve your message — not distract from it. From product drops to major moments, we keep the story at the centre.
Getting coverage shouldn’t mean getting overwhelmed.
Every campaign we run is thoughtful, aligned, and made to serve your message — not distract from it. From product drops to major moments, we keep the story at the centre.
Press-ready brands.
Every campaign we run is thoughtful, aligned, and made to serve your message — not distract from it. From product drops to major moments, we keep the story at the centre.
Press-ready brands.
Every campaign we run is thoughtful, aligned, and made to serve your message — not distract from it. From product drops to major moments, we keep the story at the centre.
Press-ready brands.
Every campaign we run is thoughtful, aligned, and made to serve your message — not distract from it. From product drops to major moments, we keep the story at the centre.
Real people, real connections
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
Real people, real connections
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
Real people, real connections
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
On it when it counts
Quick replies, clear comms, and no disappearing acts. We stay in the loop and on it — especially when things are moving fast.
On it when it counts
Quick replies, clear comms, and no disappearing acts. We stay in the loop and on it — especially when things are moving fast.
On it when it counts
Quick replies, clear comms, and no disappearing acts. We stay in the loop and on it — especially when things are moving fast.
Message-first. Not trend-chasing.
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
Message-first. Not trend-chasing.
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
Message-first. Not trend-chasing.
We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.
140+ brands supported across launches, interviews, and features.
140+ brands supported across launches, interviews, and features.
PR that lands. A team that gets your brand.
22 IMPACT partners with marketing teams, founders, and creative leads to build campaigns that cut through. From first idea to final feature, we keep things sharp, intentional, and press-ready.
We craft campaigns that go beyond buzz — fast-moving, smartly positioned, and built to make your launch feel like a moment.
We craft campaigns that go beyond buzz — fast-moving, smartly positioned, and built to make your launch feel like a moment.
We craft campaigns that go beyond buzz — fast-moving, smartly positioned, and built to make your launch feel like a moment.
We deliver stories that feel worth telling — rooted in purpose, clearly packaged, and ready to run when you are.
We deliver stories that feel worth telling — rooted in purpose, clearly packaged, and ready to run when you are.
We deliver stories that feel worth telling — rooted in purpose, clearly packaged, and ready to run when you are.
We help shape the message, manage the strategy, and take the pressure off — so your team can focus on the bigger picture
We help shape the message, manage the strategy, and take the pressure off — so your team can focus on the bigger picture
We help shape the message, manage the strategy, and take the pressure off — so your team can focus on the bigger picture
Everything you need, all in one agency.
Press pitching & media outreach
We pitch your brand stories to the right editors, at the right time — no spray-and-pray, just smart outreach that lands.
Founder or spokesperson pitching
Product launches & brand moments
Press release writing & media support
Event coverage & guestlist curation
Press pitching & media outreach
We pitch your brand stories to the right editors, at the right time — no spray-and-pray, just smart outreach that lands.
Founder or spokesperson pitching
Product launches & brand moments
Press release writing & media support
Event coverage & guestlist curation
Press pitching & media outreach
We pitch your brand stories to the right editors, at the right time — no spray-and-pray, just smart outreach that lands.
Founder or spokesperson pitching
Product launches & brand moments
Press release writing & media support
Event coverage & guestlist curation
JOIN THE BRANDS MAKING REAL NOISE WITH 22 IMPACT
From launches to cultural campaigns, we’ve helped brands craft stories, land top-tier coverage, and build visibility that actually sticks.Whether you’re running lean or backed by a full team, we help you show up with purpose.
124 City Road, London, EC1V 2NX
Let us know what you need
Who works with us?
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Brand & Comms Teams
We handle press across launches, features, and brand stories — from early momentum to global moments.
Marketing & Founders
Plug us in to shape messaging, plan outreach, and run the press strategy — without adding more to your plate.
Editors & Media Partners
Need experts, quotes, or cultural commentary? We connect you with brands and founders worth covering, and handle it end to end.
Event & Activation Teams
From panels to pop-ups, we run press before, during, and after — think RSVP outreach, photo placement, and follow-up coverage.
Studios & Agencies
Working on a campaign and need PR support baked in? We can lead, collaborate, or white-label based on what’s needed.
Cultural Collaborators
We match you with brands, talent, or moments that actually align — not just ones that look good on paper.
Resources & insights
Get smart about creator campaigns, talent trends, and what’s actually working right now.
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD