MODEL REPRESENTATION, DONE PROPERLY.
BRANDS OUR MODELS HAVE WORKED WITH
WHAT’S COVERED
01
Bookings and castings
We pitch you for the right jobs and send castings that match your look and direction, from e-com and lookbooks to campaign and beauty.
02
Rates, usage and contracts
Day rate is only part of the fee. Usage, exclusivity and buyouts are argued for you and written down, so you're paid for where the pictures actually run.
03
Portfolio and digitals
We'll build your book and keep digitals current, plan test shoots where needed, and make sure you're presented properly to clients.
04
Career direction
Positioning, rates and targets set together, so the bookings you take add up to something.
05
On set support
Call times, travel and shoot day coordination, so you turn up prepared and looked after.
06
Brand partnerships
When the fit is right, longer term paid brand work rather than one-off shoots.
Beyond The Booking
A career is more than the next shoot.
01
Brand partnerships and ambassadorships
Ongoing paid relationships, not just day rates.
02
Content and creator work
We run creator campaigns too. If you want to build a following alongside modelling, there’s a route here.
03
Events and appearances
We produce brand events, so front of house, hosting and guest list access are real options.
04
A team behind you
Bookers who know your board, plus production, PR and finance.
RECENT WORK
WHAT OUR MODELS SAY
SIGNED, BOOKED AND
STILL HERE.
"Super organised, super quick replies. Castings, travel, timings, everything is just handled properly."
Rabbi K
Model, 22 IMPACT
"Modelling 7+ years, and within 4 months of signing to 22 IMPACT, they landed me my biggest job yet with Aston Martin."
Jamie Y
Model, 22 IMPACT
"They helped me level up my book and then started bringing in better fits straight away. It’s been a proper step up."
Blu E
Model, 22 IMPACT
"Honestly the biggest thing is how easy they make everything. Clear comms, no stress, and they always push for the best rate."
Lili-Mae
Model, 22 IMPACT
"They’re really good at guiding you towards jobs that fit your look and where you’re headed, not just any booking."
Sofi M
Model, 22 IMPACT
"No drama, no chasing, no confusion. They tell you what’s happening, when you need to be there, and they sort the rest."
Owen W
Model, 22 IMPACT
Why Choose Us
Because your agency shouldn’t feel out of touch.
process
KICKOFF CALL
We’ll confirm your look, measurements, availability, and the jobs you want more of.
PORTFOLIO & SETUP
We’ll review your book and digitals, align on rates, and build the right casting direction.
BOOKINGS BEGIN
You’ll start receiving castings that fit your profile while we handle schedules and client comms.
04
ONGOING
Regular check-ins on what's booking, what to push, and where the career goes next.
The Deal
Straight answers on the bit
everyone’s cagey about.
Four things worth knowing before you apply. No small print.
20%
Commission
No hidden fees and no deductions
you didn’t agree to.
£0
Nothing upfront, ever
Joining our roster is free. If someone asks for money in our name, it isn’t us.
14 days
Days to your account
Brands can take 90 days to settle. We chase payment and send it within 14 days.
Who We Sign
No height minimum.
But we are selective.
New faces
No experience needed. Phone digitals are fine. We’ll build the book with you.
Working models
Already booking but want better jobs, better rates, or an agency that replies.
Specialist and commercial
Curve, mature, character, parts and commercial. Regular work that doesn’t depend on one look.
AI and Your Likeness
Told before, not after
You’ll know what’s being captured, what it’s for and how long it runs, before
anything is agreed.
Paid for it
A digital version of you is your image being used. It’s paid like any other usage,
not thrown in.
You can say no
Refusing a scan doesn’t cost you the job with us, and we’ll say so to the client.
HOW WE WORK
WHAT YOU CAN HOLD US TO.
01
A proper client account
Your fees are held correctly and paid out to you, never mixed with company money.
02
Contracts you can actually read
Terms written plainly and given to you before you sign, not after.
03
18 and over
We represent adult models only.
04
We only contact you from our own domain
We’ll only ever reach out from a 22impact.com address. If someone contacts you claiming to be us from anywhere else, tell us.
Where We Work
London based.
Working further afield.
We’re based in London and book models across the UK, with teams in the USA and Bangkok. When a job runs elsewhere we coordinate travel and accommodation, so distance isn’t the thing that stops you working.
UK
USA
EUROPE
ASEAN
Frequently asked questions
Still have questions?
How do I apply?
Through the site. Send digitals, measurements and a bit about yourself. No professional photos needed. If there's a fit, we'll be in touch within a few days.
Do I need experience?
No. We sign new faces and build the book with you.
Is there a height or size requirement?
No height minimum. We sign across e-com, campaign, editorial, runway and commercial, and across sizes and ages.
How old do I have to be?
18 or over. We represent adult models only.
Will I need to pay anything upfront?
No. Never. Not to join, not for the board, not for test shoots. If someone asks you for money in our name, it isn't us.
What commission do you take?
20% of what you earn on work we book. We charge the client a separate 20% on top of your fee, which doesn't come out of your pocket.
When do I get paid?
Your fees are held in a client account and paid to you within 30 days of the client settling. We do the chasing.
What happens if a client wants to scan me or use AI?
Nothing happens without your written consent, with the scope, term and fee agreed first. You can say no.
Do you take models internationally?
Yes. We book across the UK, have teams in the USA and Bangkok, and coordinate travel and accommodation when a job runs elsewhere.
What makes 22 IMPACT different?
No height minimum, no upfront fees, and brands that brief us directly through our casting, campaign and events work.
From The Journal
Creator notes and industry insight.
