MODEL REPRESENTATION WITH IMPACT.

We manage models from all walks of life - connecting you to meaningful opportunities across e-com, runway, editorial and campaign.

Apply now

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Powering Top-Tier SHOOTS

WHY choose us?

BECAUSE YOUR AGENCY SHOULDN’T FEEL OUT OF TOUCH.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual - not just a face on a board. From prep to payment, we’re there with you the whole way.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual - not just a face on a board. From prep to payment, we’re there with you the whole way.

REAL CARE, NOT JUST BOOKINGS

We treat every model like an individual - not just a face on a board. From prep to payment, we’re there with you the whole way.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out - we work around you, not the other way around.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out - we work around you, not the other way around.

SUPPORT THAT FITS YOUR LIFE

Whether you’re modelling part-time, full-time, or figuring it out - we work around you, not the other way around.

COMMUNICATION YOU CAN COUNT ON

You’ll always know what’s happening. No ghosting, no chaos - just fast replies, clear info, and a team that’s got your back.

COMMUNICATION YOU CAN COUNT ON

You’ll always know what’s happening. No ghosting, no chaos - just fast replies, clear info, and a team that’s got your back.

COMMUNICATION YOU CAN COUNT ON

You’ll always know what’s happening. No ghosting, no chaos - just fast replies, clear info, and a team that’s got your back.

trusted by thousands

Our numbers speak for themselves

100

Campaigns our models have booked in the last 12 months

brand campaigns booked for our
creators in the last 12 months

Countries our models have worked in this year alone

Countries our models have worked
in this year alone

Of models we sign go on to book within their first 3 months

of creators we manage land paid
work within their first 90 days

what we do

CAREER SUPPORT THAT GOES BEYOND THE BOOKING

At 22 IMPACT, it’s not just about bookings, it’s about backing you properly. From castings and coordination to management and development, we help you land the right jobs and build a long term career. Whether you’re after your next shoot or bigger ongoing partnerships, we’ve got you.

BOOKINGS + CASTINGS

We pitch you for the right jobs and send castings that match your look and direction, from ecom and lookbooks to campaigns and beauty.

BOOKINGS + CASTINGS

We pitch you for the right jobs and send castings that match your look and direction, from ecom and lookbooks to campaigns and beauty.

CAREER DIRECTION

We help you build a proper path, tightening your positioning, rates, and targets so your bookings make sense long term.

CAREER DIRECTION

We help you build a proper path, tightening your positioning, rates, and targets so your bookings make sense long term.

ON SET SUPPORT

If you need it, we can support with call times, travel, and shoot day coordination so you feel prepared and looked after.

ON SET SUPPORT

If you need it, we can support with call times, travel, and shoot day coordination so you feel prepared and looked after.

PORTFOLIO + DIGITALS

We’ll help improve your book and digitals, plan shoots where needed, and make sure you’re presented properly to clients.

PORTFOLIO + DIGITALS

We’ll help improve your book and digitals, plan shoots where needed, and make sure you’re presented properly to clients.

BRAND PARTNERSHIPS

When it’s the right fit, we line up paid brand work and longer term relationships that align with your look and values.

BRAND PARTNERSHIPS

When it’s the right fit, we line up paid brand work and longer term relationships that align with your look and values.

READY TO APPLY?

Send us your digitals, location, and a few details about your experience and goals, and we’ll come back with next steps.

Apply now

OUR MODELS

VIEW ALL

process

WHAT HAPPENS AFTER YOU APPLY

Apply now

01

KICKOFF CALL

We’ll confirm your look, measurements, experience, availability, and the types of jobs you want more of, plus any boundaries so we represent you properly.

01

KICKOFF CALL

We’ll confirm your look, measurements, experience, availability, and the types of jobs you want more of, plus any boundaries so we represent you properly.

02

PORTFOLIO & SETUP

We’ll review your book and digitals, tidy up your profiles, align on rates and travel, and set a clear direction so the right castings land.

02

PORTFOLIO & SETUP

We’ll review your book and digitals, tidy up your profiles, align on rates and travel, and set a clear direction so the right castings land.

03

BOOKINGS BEGIN

You’ll start receiving casting options that fit your profile. We handle client comms, scheduling, and invoicing so you can focus on the job.

03

BOOKINGS BEGIN

You’ll start receiving casting options that fit your profile. We handle client comms, scheduling, and invoicing so you can focus on the job.

Apply now

testimonials

Real words from real MODELS
SIGNED WITH US.

"Super organised, super quick replies. Castings, travel, timings, everything is just handled properly."
Rabbi K
Model, 22 IMPACT
"Modelling 7+ years, and within 4 months of signing to 22 IMPACT, they landed me my biggest job yet with Aston Martin."
Jamie Y
Model, 22 IMPACT
"They helped me level up my book and then started bringing in better fits straight away. It’s been a proper step up."
Blu E
Model, 22 IMPACT
"Honestly the biggest thing is how easy they make everything. Clear comms, no stress, and they always push for the best rate."
Lili-Mae
Model, 22 IMPACT
"They’re really good at guiding you towards jobs that fit your look and where you’re headed, not just any booking."
Sofi M
Model, 22 IMPACT
"No drama, no chasing, no confusion. They tell you what’s happening, when you need to be there, and they sort the rest."
Owen W
Model, 22 IMPACT

Frequently asked questions

Still have questions?

How do I apply to be a model with 22 IMPACT?

You can apply directly through our site - just send us your digitals, measurements, and a bit about yourself. No need for pro photos. If we think there’s a fit, we’ll be in touch within a few days.

Do I need experience to join?

What kind of jobs do your models book?

How often will I get booked?

Will I need to pay anything upfront?

Can I work with other agencies too?

Do you offer help with my portfolio or development?

What happens once I’m signed?

Do you take models internationally?

What makes 22 IMPACT different?

Work with us

THINK YOU'VE GOT WHAT IT TAKES?

reach out

Work with us

THINK YOU'VE GOT WHAT IT TAKES?

reach out

Work with us

THINK YOU'VE GOT WHAT IT TAKES?

reach out

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Projects

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About

Contact

London, UK

11:20:44 PMGMT+1

April 10, 2026

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Commitments

CLIMATE COMMITMENT

BFCMA AI PETITION

UK • USA • HONG KONG

London, UK

11:20:45 PMGMT+1

April 10, 2026

Subscribe to our newsletter and stay in touch with us.

Sitemap

home

about

models

talent

projects

journal

contact

Business

services

apply

Terms & Conditions

Social

instagram

TIKTOK

YOUTUBE

Commitments

CLIMATE COMMITMENT

BFCMA AI PETITION

UK • USA • HONG KONG

London, UK

11:20:45 PMGMT+1

April 10, 2026

Subscribe to our newsletter and stay in touch with us.

Sitemap

home

about

models

talent

projects

journal

contact

Business

services

apply

Terms & Conditions

Social

instagram

TIKTOK

YOUTUBE

Commitments

CLIMATE COMMITMENT

BFCMA AI PETITION

UK • USA • HONG KONG

MODEL REPRESENTATION WITH IMPACT.

BECAUSE YOUR AGENCY SHOULDN’T FEEL OUT OF TOUCH.

REAL CARE, NOT JUST BOOKINGS

REAL CARE, NOT JUST BOOKINGS

REAL CARE, NOT JUST BOOKINGS

SUPPORT THAT FITS YOUR LIFE

SUPPORT THAT FITS YOUR LIFE

SUPPORT THAT FITS YOUR LIFE

COMMUNICATION YOU CAN COUNT ON

COMMUNICATION YOU CAN COUNT ON

COMMUNICATION YOU CAN COUNT ON

recent projectS

Our numbers speak for themselves

Our numbers speak for themselves

Campaigns our models have booked in the last 12 months

brand campaigns booked for our creators in the last 12 months

Countries our models have worked in this year alone

Countries our models have worked in this year alone

Of models we sign go on to book within their first 3 months

of creators we manage land paid work within their first 90 days

CAREER SUPPORT THAT GOES BEYOND THE BOOKING

BOOKINGS + CASTINGS

BOOKINGS + CASTINGS

CAREER DIRECTION

CAREER DIRECTION

ON SET SUPPORT

ON SET SUPPORT

PORTFOLIO + DIGITALS

PORTFOLIO + DIGITALS

BRAND PARTNERSHIPS

BRAND PARTNERSHIPS

READY TO APPLY?

Send us your digitals, location, and a few details about your experience and goals, and we’ll come back with next steps.

OUR MODELS

WHAT HAPPENS AFTER YOU APPLY

WHAT HAPPENS AFTER YOU APPLY

01

KICKOFF CALL

We’ll confirm your look, measurements, experience, availability, and the types of jobs you want more of, plus any boundaries so we represent you properly.

01

KICKOFF CALL

We’ll confirm your look, measurements, experience, availability, and the types of jobs you want more of, plus any boundaries so we represent you properly.

02

PORTFOLIO & SETUP

We’ll review your book and digitals, tidy up your profiles, align on rates and travel, and set a clear direction so the right castings land.

02

PORTFOLIO & SETUP

We’ll review your book and digitals, tidy up your profiles, align on rates and travel, and set a clear direction so the right castings land.

03

BOOKINGS BEGIN

You’ll start receiving casting options that fit your profile. We handle client comms, scheduling, and invoicing so you can focus on the job.

03

BOOKINGS BEGIN

You’ll start receiving casting options that fit your profile. We handle client comms, scheduling, and invoicing so you can focus on the job.

Real words from real MODELSSIGNED WITH US.

Frequently asked questions

brand campaigns booked for our
creators in the last 12 months

Countries our models have worked
in this year alone

of creators we manage land paid
work within their first 90 days

Real words from real MODELS
SIGNED WITH US.