For The North Face’s Winter Campaign, 22 IMPACT provided casting, travel management, logistics, and financial coordination, ensuring a seamless production process. Our model Rabbi Kaninda was selected for his strong presence and distinctive look, embodying the brand’s high-quality, winter-focused aesthetic.

Shot in London, the campaign embraced minimalistic yet impactful visuals, highlighting The North Face’s seasonal collection. With a UK-wide rollout, the campaign gained significant visibility, reaching audiences across social media, digital platforms, and The North Face’s official website.