Models
Outdoor
Streetwear
2024
London
,
England
Models
For The North Face’s Winter Campaign, 22 IMPACT provided casting, travel management, logistics, and financial coordination, ensuring a seamless production process. Our model Rabbi Kaninda was selected for his strong presence and distinctive look, embodying the brand’s high-quality, winter-focused aesthetic.
Shot in London, the campaign embraced minimalistic yet impactful visuals, highlighting The North Face’s seasonal collection. With a UK-wide rollout, the campaign gained significant visibility, reaching audiences across social media, digital platforms, and The North Face’s official website.
The North Face (Winter)
London
2024
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Rabbi K
Model
Rabbi is a UK-based model with credits at The North Face, ON Running, CP Company and Adidas, with campaigns spanning editorials, Harrods features and out-of-home. Outside of modelling, he runs his own brand, Kaninda World.
“Working on The North Face Winter Campaign was an incredible experience. The minimalistic yet high-quality aesthetic really let the pieces shine, and it was amazing to see the campaign roll out across the UK. 22 IMPACT handled everything seamlessly, making it a smooth and enjoyable shoot.”
Rabbi Kaninda
Model
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
