Model with long black hair in a cropped black blazer, white shirt and tie against a blue-grey backdrop

Casting models,
done properly.

Casting models,
done properly.

Casting models,
done properly.

Sharp shortlists in hours, models who turn up prepared, and holds, contracts and usage handled without the chaos.

Sharp shortlists in hours, models who turn up prepared, and holds, contracts and usage handled without the chaos.

What We Do

Casting that fits the brief and the schedule.

We source the right models for your shoot, from our in house board and a wider network of agents and scouts. You get a short, relevant selection fast, with digitals and the details you need to decide. From first brief to shoot day, we keep it clear, on time, and easy to work with.

82+

Campaigns Cast

17 hrs

Avg. First Shortlist

72%

REPEAT CLIENTS

globally

Where We Cast

82+

Campaigns Cast · 12 Mo

17 hrs

Avg. First Shortlist

72%

Clients Who Return

Worldwide

Where We Cast

  • 82+

    Campaigns Cast
    12 Mo

  • 17 hrs

    Avg. First Shortlist

  • 72%

    Clients Who Return

  • globally

    Where We Cast

Selected Casting PROJECTS

what our clients say

(6)

Woman reclining in an armchair in a studio lit red and orange, with a wooden floor
Dark collage with a skull, pool balls and a person on a motorcycle, with red lettering

“Needed to find a specific model within 48 hours, 22 IMPACT got it done and even drove the model to set.”

Vladan S.

Creative Producer · Moonbase

reachmoonbase.com logo logo.dev
Woman with dark wavy hair in a dark green jacket, arms crossed, against a dark wall

“The shortlist landed the same afternoon and every option was on brief. Booking was sorted by end of day.”

Louise A.

Creative Producer · END.

endclothing.com logo logo.dev
Legs in white socks and tan suede shoes stepping over a kerb on a cobbled street

“Models turned up prepped and ready. No hand holding, no delays, we shot on schedule.”

Sham S.

Creative Producer · Dr Martens

drmartens logo logo.dev
Black and white portrait of a model with a bob haircut in a dark shirt against a draped backdrop

“Usage and buyouts were agreed up front and written up cleanly. No surprises after the shoot.”

Brian K.

Art Director · The North Face

thenorthface.com logo logo.dev
Woman in a floral dress crouching on a beach at sunset, with palm trees behind her

“One brief covered the whole market. We stopped chasing ten agencies to fill one call sheet.”

Roxy M.

Creative Producer · Eyeam

eyeamworld.com logo logo.dev
Woman in a floral dress seen from behind, sitting on a beach facing an orange sunset

“A booked model dropped out the night before. They had a replacement confirmed before we panicked.”

Brisa C.

Production · Vogue

vogue logo logo.dev
  • Woman reclining in an armchair in a studio lit red and orange, with a wooden floor
    Dark collage with a skull, pool balls and a person on a motorcycle, with red lettering

    “Needed to find a specific model within 48 hours, 22 IMPACT got it done and even drove the model to set.”

    Vladan S.

    Creative Producer · Moonbase

    reachmoonbase.com logo logo.dev
  • Woman with dark wavy hair in a dark green jacket, arms crossed, against a dark wall

    “The shortlist landed the same afternoon and every option was on brief. Booking was sorted by end of day.”

    Louise A.

    Creative Producer · END.

    endclothing.com logo logo.dev
  • Legs in white socks and tan suede shoes stepping over a kerb on a cobbled street

    “Models turned up prepped and ready. No hand holding, no delays, we shot on schedule.”

    Sham S.

    Creative Producer · Dr Martens

    drmartens logo logo.dev
  • Black and white portrait of a model with a bob haircut in a dark shirt against a draped backdrop

    “Usage and buyouts were agreed up front and written up cleanly. No surprises after the shoot.”

    Brian K.

    Art Director · The North Face

    thenorthface.com logo logo.dev
  • Woman in a floral dress crouching on a beach at sunset, with palm trees behind her

    “One brief covered the whole market. We stopped chasing ten agencies to fill one call sheet.”

    Roxy M.

    Creative Producer · Eyeam

    eyeamworld.com logo logo.dev
  • Woman in a floral dress seen from behind, sitting on a beach facing an orange sunset

    “A booked model dropped out the night before. They had a replacement confirmed before we panicked.”

    Brisa C.

    Production · Vogue

    vogue logo logo.dev
  • Woman reclining in an armchair in a studio lit red and orange, with a wooden floor
    Dark collage with a skull, pool balls and a person on a motorcycle, with red lettering

    “Needed to find a specific model within 48 hours, 22 IMPACT got it done and even drove the model to set.”

    Vladan S.

    Creative Producer · Moonbase

    reachmoonbase.com logo logo.dev
  • Woman with dark wavy hair in a dark green jacket, arms crossed, against a dark wall

    “The shortlist landed the same afternoon and every option was on brief. Booking was sorted by end of day.”

    Louise A.

    Creative Producer · END.

    endclothing.com logo logo.dev
  • Legs in white socks and tan suede shoes stepping over a kerb on a cobbled street

    “Models turned up prepped and ready. No hand holding, no delays, we shot on schedule.”

    Sham S.

    Creative Producer · Dr Martens

    drmartens logo logo.dev
  • Black and white portrait of a model with a bob haircut in a dark shirt against a draped backdrop

    “Usage and buyouts were agreed up front and written up cleanly. No surprises after the shoot.”

    Brian K.

    Art Director · The North Face

    thenorthface.com logo logo.dev
  • Woman in a floral dress crouching on a beach at sunset, with palm trees behind her

    “One brief covered the whole market. We stopped chasing ten agencies to fill one call sheet.”

    Roxy M.

    Creative Producer · Eyeam

    eyeamworld.com logo logo.dev
  • Woman in a floral dress seen from behind, sitting on a beach facing an orange sunset

    “A booked model dropped out the night before. They had a replacement confirmed before we panicked.”

    Brisa C.

    Production · Vogue

    vogue logo logo.dev

Why Choose Us

Because casting shouldn’t
FEEL LIKE A CHORE.

01

Models who show up ready

Professional, on set ready, briefed and prepped before they arrive. No hand holding on the day.

01

Models who show up ready

Professional, on set ready, briefed and prepped before they arrive. No hand holding on the day.

02

Sharp shortlists, fast

No hundred page decks. A short selection that fits your brief, budget and usage, with options that make the decision simple.

02

Sharp shortlists, fast

No hundred page decks. A short selection that fits your brief, budget and usage, with options that make the decision simple.

03

Clear comms, no chasing

Quick replies, clean details, tight coordination from first options to final booking. You never have to chase us.

03

Clear comms, no chasing

Quick replies, clean details, tight coordination from first options to final booking. You never have to chase us.

04

One contact, every board

We pull from our own board and a wider network of agencies and scouts. One brief to us, and we cover the market for you.

04

One contact, every board

We pull from our own board and a wider network of agencies and scouts. One brief to us, and we cover the market for you.

What’s Covered

End to end casting, handled from
first options to shoot day.

Sunlit city street with cars and pedestrians

01

Campaign shortlists

Fast, relevant options that fit your brief, budget and usage. Sourced from our in house board and a wider network.

Sunlit city street with cars and pedestrians

01

Campaign shortlists

Fast, relevant options that fit your brief, budget and usage. Sourced from our in house board and a wider network.

Sunlit city street with cars and pedestrians

01

Campaign shortlists

Fast, relevant options that fit your brief, budget and usage. Sourced from our in house board and a wider network.

People in a green park overlooking the city

02

Holds and booking confirmation

We manage holds, availability, confirmations and call times, keeping casting tight and on schedule from first options to shoot day.

People in a green park overlooking the city

02

Holds and booking confirmation

We manage holds, availability, confirmations and call times, keeping casting tight and on schedule from first options to shoot day.

People in a green park overlooking the city

02

Holds and booking confirmation

We manage holds, availability, confirmations and call times, keeping casting tight and on schedule from first options to shoot day.

People walking through a green city street

03

Contracts and usage

Rates, usage, exclusivity and buyouts handled properly, with clean paperwork so there are no surprises later.

People walking through a green city street

03

Contracts and usage

Rates, usage, exclusivity and buyouts handled properly, with clean paperwork so there are no surprises later.

People walking through a green city street

03

Contracts and usage

Rates, usage, exclusivity and buyouts handled properly, with clean paperwork so there are no surprises later.

People gathered in a neutral-toned café

04

Digitals and polaroids

Up to date digitals, measurements and references, organised quickly so you can decide with confidence.

People gathered in a neutral-toned café

04

Digitals and polaroids

Up to date digitals, measurements and references, organised quickly so you can decide with confidence.

People gathered in a neutral-toned café

04

Digitals and polaroids

Up to date digitals, measurements and references, organised quickly so you can decide with confidence.

People walking along an olive-green city street

05

Fittings and travel logistics

Fittings, travel, accommodation and travel days coordinated when the brief needs it.

People walking along an olive-green city street

05

Fittings and travel logistics

Fittings, travel, accommodation and travel days coordinated when the brief needs it.

People walking along an olive-green city street

05

Fittings and travel logistics

Fittings, travel, accommodation and travel days coordinated when the brief needs it.

Friends sharing a meal outdoors

06

Replacements and cover

If a booked model has to drop out, we move fast to line up a replacement that fits, so your shoot day holds.

Friends sharing a meal outdoors

06

Replacements and cover

If a booked model has to drop out, we move fast to line up a replacement that fits, so your shoot day holds.

Friends sharing a meal outdoors

06

Replacements and cover

If a booked model has to drop out, we move fast to line up a replacement that fits, so your shoot day holds.

from our board

Process

Process

Your next CASTING starts NOW.

Your next CASTING
starts NOW.

01

01

Brief us

Brief us

Send your brief, dates, location, budget and usage. Add references or a specific look if you have them.

Send your brief, dates, location, budget and usage. Add references or a specific look if you have them.

02

02

Get your package

Get your package

We send a sharp shortlist of available models from our board and wider network, with digitals and the details that matter.

We send a sharp shortlist of available models from our board and wider network, with digitals and the details that matter.

03

03

Booked and sorted

Booked and sorted

Once you choose, we handle holds, confirmations, rates and logistics, so the model shows up on time, ready and fully briefed.

Once you choose, we handle holds, confirmations, rates and logistics, so the model shows up on time, ready and fully briefed.

Who This Is For

For brand marketing teams

The right faces for campaigns, e-commerce and social, cast to brief and booked without the back and forth.

For creative and production agencies

Extra casting capacity when you need it. Send the brief, get a clean shortlist, and let us handle holds, contracts and logistics while you run the shoot.

For photographers and studios

Reliable models for lookbooks, e-commerce and editorial. Prepped, on time, and easy to direct on a tight schedule.

Featured Casting

Champion No Permission Collection, model in a red hoodie and white cap by a silver convertible
Champion No Permission Collection, model in a red hoodie and white cap by a silver convertible
Model with curly red hair in a grey hoodie and grey jeans, holding a bag, standing outdoors
Model with curly red hair in a grey hoodie, walking with a bag in one hand

CHAMPION UK

One brief,
whole shoot handled.

OUTDOOR

LONDON

We cast and coordinated for Champions No Permission Collection - model selection, holds, contracts and travel handled end to end, so the team could focus on the shoot. UK-wide rollout across social, paid and digital.

4

Models cast

2

UK cities

48 HR

Shortlist turnaround

  • 4

    Models cast

  • 2

    UK cities

  • 48 HR

    Shortlist turnaround

View the campaign

Usage, Made Simple

Usage sorted, no surprises later.

Usage, exclusivity and buyouts are agreed up front and written into clean contracts, so you know exactly what you’re licensed for and for how long. Pricing is clear and based on the usage you need. No hidden fees, no awkward conversations after the shoot.

Usage, exclusivity and buyouts are agreed up front and written into clean contracts, so you know exactly what you’re licensed for and for how long. Pricing is clear and based on the usage you need. No hidden fees, no awkward conversations after the shoot.

Agreed up front

Territory, term and media locked before the shoot, never after.

Priced on usage

You pay for the rights you actually need. No blanket buyouts by default.

Clean paperwork

One contract, plain terms. Extensions and renewals handled in writing.

Wherever You’re Shooting

London based,
casting further afield.

We cast and supply models across the UK, and coordinate travel and accommodation when a shoot runs elsewhere. If you’re producing abroad, we can source locally through our network or move our own talent to you.

UK

USA

EUROPE

Model in a dark green jacket and red trainers leaning on a wall while a blurred runner passes behind

FAQ

The questions producers ask before they book.

The questions producers
ask before they book.

Black and white portrait of a woman with long hair looking over her shoulder against a dark background
Woman in a denim jacket shielding her eyes with one hand in low golden light

STILL HAVE QUESTIONS?

CONTACT US

What happens if a booked model cancels or falls ill?

−

We line up a replacement fast. Because we work across our own board and a wider network, we can usually cover a drop-out without moving your shoot date.

Is there a minimum booking?

+

We work to your production. Half day, full day or a full campaign schedule, tell us the brief and we'll confirm what suits.

Can you handle last minute and rush castings?

+

Yes. We've turned around specific briefs in under 48 hours. Send it over and we'll tell you straight away what's possible on your timeline.

How does usage and exclusivity work if the model has other bookings?

+

We check for conflicts before we confirm, and agree exclusivity terms in writing so there's no clash with another brand.

Do you cast outside the UK?

+

Yes. We coordinate travel for UK models and can source locally through our network for shoots abroad.

From the journal

22 IMPACT logo