22 IMPACT partnered with Spotify UK to bring the Spotify Sparks London event to life, transforming Protein Studios into a vibrant, purpose-built space for connection, discovery, and conversation. From creative direction and set design to guestlist management and on-site production, we oversaw the full execution from start to finish.

Guests entered through a custom-built Sparks installation before flowing into a relaxed networking garden, styled with lush foliage, branded visuals, and thoughtful touches throughout. The environment was designed to feel open and welcoming — a space to spark genuine conversations, share ideas, and enjoy music over food and drinks.

The event was a key cultural moment for Spotify’s creative and artist community, and a celebration of the stories behind the sound.