APPLY TO JOIN

APPLY TO JOIN

BECOME A SIGNED CREATOR

BECOME A SIGNED CREATOR

No follower minimum. Tell us about your work in four short steps, and whichever way it goes, you’ll hear from us within 14 days.

No follower minimum. Tell us about your work in four short steps, and whichever way it goes, you’ll hear from us within 14 days.

Applying as a model? Use the model application.

Applying as a model? Use the model application.

Devoge, close-up portrait in a tan zip jacket over a white t-shirt
Reed Smith talent feature image
Tate McRae portfolio model shoot

THE APPLICATION

THE APPLICATION

Four steps
five minutes

Four steps
five minutes

Four steps, five minutes

We don’t set a follower count. We look at whether the work is good, whether the audience is real, and whether we can get you paid. Active links help us judge that, so make sure your handles are public.

We don’t set a follower count. We look at whether the work is good, whether the audience is real, and whether we can get you paid. Active links help us judge that, so make sure your handles are public.

We never ask for money.

We never ask for money.

We never charge to join, and we never ask for personal details beyond what representation needs. Every email from us comes from an @22impact.com address. If anything feels off, contact us directly.

WHAT SIGNING GETS YOU

Management that covers the whole job

Management that
covers the whole job

Adéla Jergová, singer-songwriter, with pink hair in a pink fur wrap

01

Partnerships and deals

Partnerships and deals

We find the work, pitch you properly and negotiate on your terms. Rates, usage and exclusivity argued for you, not agreed over your head.

Owen Warner in a pinstripe suit on a red carpet

02

Contracts, usage and payment

Contracts, usage and payment

We read the contract, push back on bad usage terms, and chase the money so you don’t have to.

Devoge, close-up portrait in a tan zip jacket over a white t-shirt

03

Strategy and rates

Strategy and rates

Media kit, pricing and direction sorted, so the briefs that come in actually suit you and you’re not underselling yourself.

Reed Smith talent feature image

04

Creative direction and production

Creative direction and production

Concepts, styling and shoot planning when a brief needs more than a phone and a ring light.

Karan Aujla portfolio model shoot

05

Press, events and appearances

Press, events and appearances

Pitching you to media, plus invitations and guest list access to events we produce and attend.

Tate McRae portfolio model shoot

06

Platform growth

Platform growth

Social strategy, analytics and platform-specific content, so growth isn’t guesswork.

20% commission. Nothing upfront, ever.

WHAT HAPPENS NEXT

WHAT HAPPENS NEXT

From application to signed

From application to signed

From application to signed

01

You apply

You apply

Four short steps, about five minutes. Public handles help us see your work properly.

02

We read it

We read it

Someone on the team reads every application. Whichever way it goes, you’ll hear from us within 14 days.

03

Intro call

Intro call

If it’s a fit, we book a call to talk through your goals, your content and the deal, including anything you’d rather avoid.

04

You’re signed

You’re signed

Agreement, onboarding and a kickoff call with your manager. Then the work starts.

FAQ

BEFORE YOU APPLY

BEFORE YOU APPLY

Still have questions?

Do I need a certain number of followers?

No. We look at the work, whether the audience is real, and whether we can get you paid.

Which platforms do you work with?

Instagram, TikTok and YouTube. We need your Instagram on the form; add the others if you post there.

How old do I have to be?

18 or over. We represent adult creators only.

Will I need to pay anything?

No. We never charge you to join, to be on the roster, or for test shoots. If someone asks you for money in our name, it isn’t us.

What commission do you take?

20%. No hidden fees, no admin charges, no deductions you didn’t agree to.

When do I get paid?

Brands often take up to 90 days to settle. We chase them, and the money is with you within 14 days of it landing with us.

I’m already managed. Can I still apply?

Yes. Tell us in step 3, and we’ll go through exactly how it would work on our intro call, before anything is signed.

Do you work with creators outside the UK?

Yes. We’re based in London and manage creators internationally through our teams in the USA and Bangkok.

When will I hear back?

Within 14 days, whichever way it goes. Our reply comes from an @22impact.com address, so check your spam folder too.

Who sees my application?

Only our team, and only to review your application. The privacy policy has the details.

Reed Smith talent feature image in desert

APPLY TO JOIN

READY WHEN YOU ARE

No follower minimum. No fees. A reply within 14 days.

No follower minimum. No fees. A reply within 14 days.

No follower minimum. No fees. A reply within 14 days.

London, UK

07:30:25 PMGMT
November 9, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

07:30:25 PMGMT
November 9, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

07:30:25 PMGMT
November 9, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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22 IMPACT logo