your brand in the right places. the right way.

From launches to cultural moments, we help brands land meaningful press with the right tone and reach. It’s about smart storytelling that actually fits your brand.

From launches to cultural moments, we help brands land meaningful press with the right tone and reach. It’s about smart storytelling that actually fits your brand.

about us

BUILT FOR IMPACT, NOT JUST IMPRESSIONS.

At 22 IMPACT, we build brands through PR, not just coverage. From strategy and storytelling to press outreach, talent seeding, and event support, we help you land the right placements and stay culturally relevant. We’ve got it covered.

Getting coverage shouldn’t mean getting overwhelmed

Every campaign we run is thoughtful, aligned, and made to serve your message - not distract from it. From product drops to major moments, we keep the story at the centre.

Getting coverage shouldn’t mean getting overwhelmed

Every campaign we run is thoughtful, aligned, and made to serve your message - not distract from it. From product drops to major moments, we keep the story at the centre.

Getting coverage shouldn’t mean getting overwhelmed

Every campaign we run is thoughtful, aligned, and made to serve your message - not distract from it. From product drops to major moments, we keep the story at the centre.

Press-ready brands

Every campaign we run is thoughtful, aligned, and made to serve your message - not distract from it. From product drops to major moments, we keep the story at the centre.

Press-ready brands

Every campaign we run is thoughtful, aligned, and made to serve your message - not distract from it. From product drops to major moments, we keep the story at the centre.

Press-ready brands

Every campaign we run is thoughtful, aligned, and made to serve your message - not distract from it. From product drops to major moments, we keep the story at the centre.

Real people, real connections

We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.

Real people, real connections

We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.

Real people, real connections

We’ve built lasting trust with editors and media teams, so your story lands with the right people.When we reach out, it’s to someone who already knows what we’re about.

On it when it counts

Quick replies, clear comms, and no disappearing acts. We stay in the loop and on it - especially when things are moving fast.

On it when it counts

Quick replies, clear comms, and no disappearing acts. We stay in the loop and on it - especially when things are moving fast.

On it when it counts

Quick replies, clear comms, and no disappearing acts. We stay in the loop and on it - especially when things are moving fast.

Clear results, clean reporting

We track placements, pull-through, and momentum, then share it back in a way that actually makes sense. No fluff, just what landed and what we do next.

Clear results, clean reporting

We track placements, pull-through, and momentum, then share it back in a way that actually makes sense. No fluff, just what landed and what we do next.

Clear results, clean reporting

We track placements, pull-through, and momentum, then share it back in a way that actually makes sense. No fluff, just what landed and what we do next.

140+ brands supported across launches, interviews, and features.

140+ brands supported across launches, interviews, and features.

PR that lands & A team that gets your brand.

We work with marketing teams, founders, and creative leads to shape stories, secure coverage, and build momentum around the moments that matter.

Turn launches into moments with sharp positioning, angles and timing that cut through for your brand each time.

The year 2026 displayed on a stage

Turn launches into moments with sharp positioning, angles and timing that cut through for your brand each time.

The year 2026 displayed on a stage

Turn launches into moments with sharp positioning, angles and timing that cut through for your brand each time.

The year 2026 displayed on a stage

We Package stories properly with press materials, imagery, and clear narratives editors can run with instantly.

We Package stories properly with press materials, imagery, and clear narratives editors can run with instantly.

We Package stories properly with press materials, imagery, and clear narratives editors can run with instantly.

Run PR end to end from outreach to follow ups and coordination, so your team stays on the bigger picture.

white printer paper with heart shaped and star shaped stones

Run PR end to end from outreach to follow ups and coordination, so your team stays on the bigger picture.

white printer paper with heart shaped and star shaped stones

Run PR end to end from outreach to follow ups and coordination, so your team stays on the bigger picture.

white printer paper with heart shaped and star shaped stones

ALL YOUR PR NEEDS,
in one agency.

a bunch of tables and chairs that are set up
a bunch of tables and chairs that are set up
a bunch of tables and chairs that are set up
Press pitching + media outreach

Targeted outreach to the right editors at the right time, with smart follow ups that actually land coverage.

Brand storytelling + messaging
Product seeding + gifting (talent and editors)
Launch campaigns + brand moments
Event PR + guestlist curation
Crisis comms + reputation management
Reporting + coverage recaps
Press pitching + media outreach

Targeted outreach to the right editors at the right time, with smart follow ups that actually land coverage.

Brand storytelling + messaging
Product seeding + gifting (talent and editors)
Launch campaigns + brand moments
Event PR + guestlist curation
Crisis comms + reputation management
Reporting + coverage recaps
Press pitching + media outreach

Targeted outreach to the right editors at the right time, with smart follow ups that actually land coverage.

Brand storytelling + messaging
Product seeding + gifting (talent and editors)
Launch campaigns + brand moments
Event PR + guestlist curation
Crisis comms + reputation management
Reporting + coverage recaps

READY TO BE
TALKED ABOUT?

We help brands earn attention through smart PR, strong storytelling, and sharp outreach. Book a free consultation and we’ll put together a clear plan.

BOOK A FREE CONSULTATION

Who works with us?