YOUR BRAND IN THE RIGHT PLACES
YOUR BRAND IN THE RIGHT PLACES
Press, seeding and launch moments for fashion, beauty and lifestyle brands. The right editors, the right talent, and a clear record of what landed.
Press, seeding and launch moments for fashion, beauty and lifestyle brands. The right editors, the right talent, and a clear record of what landed.
Press, seeding and launch moments for fashion, beauty and lifestyle brands. The right editors, the right talent, and a clear record of what landed.
SECURED PRESS FOR OUR CLIENTS IN
140+
140+
Brands supported
Brands supported
84+
84+
Press hits for WILD in six months
Press hits for WILD in six months
1.2M+
1.2M+
Impressions from one
fragrance launch
Impressions from one
fragrance launch
3
3
Offices: UK, USA, Bangkok
Offices: UK, USA, Bangkok
What we do
PR that brings the people, not just the press release
PR that brings the people.
not just the press release
We plan and run brand PR end to end. Angles and timing, press materials, outreach to editors, product seeding to editors and talent, and a recap of what ran. Because we also manage models, creators and talent and produce events, we can put the right faces on a launch and build the room it happens in. One team, one plan, one report.
We plan and run brand PR end to end. Angles and timing, press materials, outreach to editors, product seeding to editors and talent, and a recap of what ran. Because we also manage models, creators and talent and produce events, we can put the right faces on a launch and build the room it happens in. One team, one plan, one report.
What’s covered
Everything a launch needs
to get written about
01
Press outreach
Press outreach
Targeted pitching to the editors, writers and desks that fit the story, with follow ups that get an answer.
Targeted pitching to the editors, writers and desks that fit the story, with follow ups that get an answer.
02
Story and messaging
Story and messaging
Angles, timing and positioning worked out before anything goes out, so every pitch says the same thing.
Angles, timing and positioning worked out before anything goes out, so every pitch says the same thing.
03
Press materials
Press materials
Releases, press kits, imagery and product information packaged so an editor can run the story without asking twice.
Releases, press kits, imagery and product information packaged so an editor can run the story without asking twice.
04
Seeding and gifting
Seeding and gifting
Product sent to editors, and to models, creators and talent from our own roster and beyond.
Product sent to editors, and to models, creators and talent from our own roster and beyond.
05
Launches and event PR
Launches and event PR
Press invitations, guest lists and coverage before, during and after the moment itself.
Press invitations, guest lists and coverage before, during and after the moment itself.
06
Coverage reporting
Coverage reporting
Every piece that ran, with the title, date, reach and a link, plus seeding results and what we’d do next.
Every piece that ran, with the title, date, reach and a link, plus seeding results and what we’d do next.
Beyond the press list
The press, the people and the room
Most PR agencies stop at the pitch. We also manage models, creators and talent, and we produce events. So when a launch needs faces, content or a room, we don’t brief three more suppliers. The talent is ours, the event team is ours, and the coverage and content land in one report.
Most PR agencies stop at the pitch. We also manage models, creators and talent, and we produce events. So when a launch needs faces, content or a room, we don’t brief three more suppliers. The talent is ours, the event team is ours, and the coverage and content land in one report.
Seeding to our
own roster
Seeding to our
own roster
Product in the hands of creators and talent we already manage, who post because it fits, not because they were paid to.
Product in the hands of creators and talent we already manage, who post because it fits, not because they were paid to.
Launch events
we produce
Launch events
we produce
Dinners, pop ups and launches built by our own event team, with press on the guest list from the start.
Dinners, pop ups and launches built by our own event team, with press on the guest list from the start.
Talent for interviews and features
Talent for interviews and features
Models, creators and talent from our roster for press moments, shoots and features.
Models, creators and talent from our roster for press moments, shoots and features.
Selected PR work
Featured PR project
WILD
WILD
From eco brand to category leader in six months
From eco brand to category
leader in six months
PR
PR
BEAUTY
BEAUTY
LONDON
LONDON
Working alongside WILD’s previous agency, we helped move the brand from an eco option to the name in the sustainability conversation. Press across fashion, business and lifestyle titles, Glastonbury activations and limited edition collaborations, all in six months.
Working alongside WILD’s previous agency, we helped move the brand from an eco option to the name in the sustainability conversation. Press across fashion, business and lifestyle titles, Glastonbury activations and limited edition collaborations, all in six months.
84+
84+
Press hits
Press hits
6
6
Months
Months
800K+
800K+
Impressions
Impressions
View the project
View the project
Why choose us
Because PR shouldn’t feel like a black box
Because PR shouldn’t feel
like a black box
01
Editors who already know us
Editors who already know us
We’ve built real relationships with editors and media teams. When we pitch your story, it goes to someone who already knows what we send.
We’ve built real relationships with editors and media teams. When we pitch your story, it goes to someone who already knows what we send.
02
On it when it counts
On it when it counts
Quick replies, clear updates and no disappearing acts, especially when a launch is moving fast.
Quick replies, clear updates and no disappearing acts, especially when a launch is moving fast.
03
Talent and events under one roof
Talent and events under one roof
Seeding, faces and the launch itself come from the same team as the press. No gaps between suppliers.
Seeding, faces and the launch itself come from the same team as the press. No gaps between suppliers.
04
Reporting you can actually read
Reporting you can actually read
What ran, where, who it reached, and what we’re doing next. No fluff.
What ran, where, who it reached, and what we’re doing next. No fluff.
How we work
Straight answers before you sign
01
No guaranteed coverage
No guaranteed coverage
Editors decide what runs. Anyone who guarantees placements is either paying for them or guessing. We guarantee the work: the right angles, to the right people, followed up properly.
Editors decide what runs. Anyone who guarantees placements is either paying for them or guessing. We guarantee the work: the right angles, to the right people, followed up properly.
02
02
No made-up numbers
No made-up numbers
We don’t report advertising value equivalents. The industry’s own measurement body, AMEC, rejects them. You get the coverage itself: title, date, reach and a link.
We don’t report advertising value equivalents. The industry’s own measurement body, AMEC, rejects them. You get the coverage itself: title, date, reach and a link.
03
No minimum term
No minimum term
No lock-in on a retainer. We’d rather keep you because the coverage is landing than because a contract says so.
No lock-in on a retainer. We’d rather keep you because the coverage is landing than because a contract says so.
04
Scope in writing
Scope in writing
Retainer or project, you’ll know what’s included, what isn’t and what it costs before anything starts.
Retainer or project, you’ll know what’s included, what isn’t and what it costs before anything starts.
Who works with us
For brand and comms teams
For brand and comms teams
Launches, features and brand stories handled end to end, from early momentum to the big moment.
Launches, features and brand stories handled end to end, from early momentum to the big moment.
For founders and marketing leads
For founders and marketing leads
Plug us in to shape the story, plan the outreach and run the press, without adding to your plate.
Plug us in to shape the story, plan the outreach and run the press, without adding to your plate.
For agencies and studios
For agencies and studios
PR built into your campaign. We can lead, work alongside you, or run it under your name.
PR built into your campaign. We can lead, work alongside you, or run it under your name.
01
01
Free consultation
Free consultation
Tell us the brand, the moment and the timing. We’ll tell you straight away what’s realistic.
Tell us the brand, the moment and the timing. We’ll tell you straight away what’s realistic.
02
02
The plan
The plan
Angles, target titles, seeding list and timeline, plus what the reporting will look like. Agreed before anything goes out.
Angles, target titles, seeding list and timeline, plus what the reporting will look like. Agreed before anything goes out.
03
03
Outreach and seeding
Outreach and seeding
Press materials out, editors pitched and followed up, product with the right people.
Press materials out, editors pitched and followed up, product with the right people.
04
04
Coverage and recap
Coverage and recap
Every piece that ran, in one report, with what we’d do next.
Every piece that ran, in one report, with what we’d do next.
Where we work
One AGENCY,
pitching worldwide
Offices in London, the USA and Bangkok. Most of our PR runs through UK fashion, beauty, lifestyle and national press, and we support brands launching across Europe and beyond.
Offices in London, the USA and Bangkok. Most of our PR runs through UK fashion, beauty, lifestyle and national press, and we support brands launching across Europe and beyond.
UK
USA
EUROPE
ASEAN
FAQ
The questions brands ask before they sign
The questions brands ask
before they sign
STILL HAVE QUESTIONS?
CONTACT US
Can you guarantee coverage?
−
No, and you should be wary of anyone who does. Editors decide what runs. We guarantee the work behind it: the right angles, the right editors and proper follow ups.
Do you work on retainer or per project?
+
Both. A retainer for ongoing press, or a project for a single launch or moment. We’ll recommend whichever fits after the consultation.
Is there a minimum term?
+
No. There’s no minimum term on a retainer, so you’re never tied in to PR that isn’t working.
How far ahead should we start?
+
As early as you can. Monthly magazines plan months ahead, while online and national press move in days. Tell us your date and we’ll tell you which titles are still realistic.
What do you report on?
+
Every piece of coverage with the title, date, reach and a link, plus seeding results and what we’d do next. No advertising value equivalents.
Can you seed product to talent and creators?
+
Yes. We manage models, creators and talent, so seeding can go to our own roster as well as to editors and people outside it.
Can you work alongside our in-house team or another agency?
+
Yes. We’ve run PR alongside a brand’s existing agency before, and we can work under your name for agency clients.
Can you run the launch event as well?
+
Yes. Our event production team builds and runs launches, dinners and pop ups, with press on the guest list from the start.
READY TO BE TALKED ABOUT?
READY TO BE TALKED ABOUT?
READY TO BE TALKED ABOUT?
Tell us about the brand and the moment. We’ll come back with a clear plan: the angles, the titles and what it will take.
Tell us about the brand and the moment. We’ll come back with a clear plan: the angles, the titles and what it will take.
Journal
London, UK
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Business
Services
© 22 IMPACT
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
Services
© 22 IMPACT
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
Services
© 22 IMPACT
