FOR CREATORS WHO WANT MORE THAN JUST A BRAND DEAL.

We don’t just manage creators. We help build long term careers. From paid deals and partnerships to content planning, styling, and personal brand growth, we’re here to support you.

Apply to join

View talent

Powering Top-Tier PARTNERSHIPS

about us

BECAUSE GREAT CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.

At 22 IMPACT, we don’t just chase brand deals — we build creator careers.

Whether you’re just getting started or ready to scale, we offer strategy, management, and creative support that actually moves the needle. From outreach to execution, we’ve got you.

At 22 IMPACT, we don’t just chase brand deals — we build creator careers.

Whether you’re just getting started or ready to scale, we offer strategy, management, and creative support that actually moves the needle. From outreach to execution, we’ve got you.

CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

COMMUNICATION THAT ACTUALLY HAPPENS

You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.

COMMUNICATION THAT ACTUALLY HAPPENS

You’ll never be chasing us. We keep things clear, honest, and fast — from pitching to payment.

Where good work actually comes from

We rep creators who get booked, not burned out. From brief to campaign wrap, we handle the stress - you focus on creating. Expect fast replies, fair rates, and a team that actually cares.

Where good work actually comes from

We rep creators who get booked, not burned out. From brief to campaign wrap, we handle the stress - you focus on creating. Expect fast replies, fair rates, and a team that actually cares.

a bunch of tables and chairs that are set up

WHY choose us?

CREATOR MANAGEMENT SHOULDN’T FEEL CORPORATE.

01. CREATOR-FIRST CARE

We look out for your time, your energy, and your boundaries. From brief to post, you’re never left guessing.

02. COMMUNICATION THAT ACTUALLY HAPPENS

You’ll always know what’s happening. No ghosting, no chaos - just fast replies, clear info, and a team that’s got your back.

03. HUMAN STRATEGY, NOT SPREADSHEETS

We don’t force every creator into the same pipeline. We help you grow in a way that works for you - and feels good doing it.

03. HUMAN STRATEGY, NOT SPREADSHEETS

We don’t force every creator into the same pipeline. We help you grow in a way that works for you - and feels good doing it.

trusted by thousands

Our numbers speak for themselves

Our numbers speak
for themselves

400

brand campaigns booked for our creators in the last 12 months

brand campaigns booked for our
creators in the last 12 months

hours is the average time from
brief to booking confirmation

of creators we manage land paid work within their first 90 days with us

of creators we manage land paid
work within their first 90 days

what we do

CREATOR SUPPORT THAT GOES BEYOND THE POST

At 22 IMPACT, we build careers, not just deals. We support creators at every stage - from brand partnerships and creative strategy to scaling your platforms and budgets. We’ve got your back.

Partnership Management

We secure brand deals that make sense for you — and negotiate them on your terms.

Partnership Management

We secure brand deals that make sense for you — and negotiate them on your terms.

Creator Strategy

From career strategy to bookings, we offer consistent guidance, brand-building support, and industry access.

Creator Strategy

From career strategy to bookings, we offer consistent guidance, brand-building support, and industry access.

Campaign Production

From briefs to deliverables, we support creators every step of the way — so you’re never left guessing.

Campaign Production

From briefs to deliverables, we support creators every step of the way — so you’re never left guessing.

Creative Direction

Need help with concepts, styling, or planning a shoot? We offer hands-on help to make your content stand out.

Creative Direction

Need help with concepts, styling, or planning a shoot? We offer hands-on help to make your content stand out.

Platform Growth

Support with social strategy, analytics, and platform-specific content that builds momentum.

Platform Growth

Support with social strategy, analytics, and platform-specific content that builds momentum.

READY TO APPLY?

Ready to apply as a creator? Send your socials, location, and a quick note on your niche and rates, and we’ll come back with next steps.

Apply now

Management Offering

Strategic Management That Works

Pitching & media outreach

We pitch you and your story to the right people, at the right time - no spray-and-pray, just smart outreach that lands.

Press support & media kits

Event invites & guestlist access

Travel planning & logistics support

Production support & shoot planning

Content strategy & creative direction

Contracts, usage, & payments support

Beyond Brand Deals

Apply now

Events & Appearances

Curated presence at global moments: Fashion Weeks, Launches, and Film Premieres. Be where you need to be.

Press & Media

Define your voice through strategic placement: High-impact Interviews, Podcasts, and sophisticated Editorials.

Own Projects

From concept to launch, we empower your vision: Develop Product Lines, signature Events, or original Digital Series.

The Support Team

Expertise as standard. You'll have a personal manager and also backed by our team including Sales, PR, Production, and Finance for flawless execution.

OUR TALENTS

VIEW ALL

This image features singer-songwriter and cover star Adéla Jergová, who has been featured in publications such as i-D Magazine and V Magazine.

ADÈLA

Owen Warner

Mubi

Tate McRae

process

YOUR NEXT DEAL STARTS HERE

Apply now

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

a black and white photo of a computer keyboard

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction - so every brief that comes in actually suits you.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction - so every brief that comes in actually suits you.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments - so you can stay focused on creating.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments - so you can stay focused on creating.

Apply now

Tay M.

London, UK

Honestly, I never have to guess what’s going on.

They brief properly, push for fair rates, and don’t waste your time.

It feels like having a team that actually wants to see you win - not just take a cut.

CASTING NOTES & INDUSTRY INSIGHT

Where we share the faces, features, and ideas shaping our world - from model spotlights to industry thoughts.

VIEW ALL

This image shows actor Owen Warner performing in the stage production of "Witness for the Prosecution" at London County Hall.

Talent

17th March 2026

Owen Warner Makes His West End Debut in Witness for the Prosecution

This image shows Dallas Austin wearing BOSS sunglasses.

Talent

20th December 2026

Mubi Returns as BOSS Ambassador for 2026

woman wearing a professional maroon blazer and a patterned tie, suitable for business apparel.

Agency

30th March 2026

Meet Stephenie: 22 IMPACT Welcomes New Social Media Manager

Frequently asked questions

Still have questions?

How do I join 22 IMPACT as a creator?

Fill out the form on our site with your socials, content type, and a bit about you. If it feels like a fit, we’ll reach out to set up a call and go from there.

Do I need a certain number of followers to apply?

What kind of support do you offer creators?

Will I still have creative freedom?

Do you offer casting support or help with selecting models?

What platforms do you work across?

Do you work with creators outside the UK?

How long does it take to start booking paid work?

Can I still work with brands on my own?

What makes 22 IMPACT different from other agencies?

Work with us

think you've got what it takes?

reach out

Work with us

think you've got what it takes?

reach out

Work with us

think you've got what it takes?

reach out

rosters

Projects

services

apply

About

Contact

London, UK

11:20:44 PMGMT+1

April 10, 2026

Subscribe to our newsletter and stay in touch with us.

Sitemap

home

about

models

talent

projects

journal

contact

Business

services

apply

Terms & Conditions

Social

instagram

TIKTOK

YOUTUBE

Commitments

CLIMATE COMMITMENT

BFCMA AI PETITION

UK • USA • HONG KONG

London, UK

11:20:44 PMGMT+1

April 10, 2026

Subscribe to our newsletter and stay in touch with us.

Sitemap

home

about

models

talent

projects

journal

contact

Business

services

apply

Terms & Conditions

Social

instagram

TIKTOK

YOUTUBE

Commitments

CLIMATE COMMITMENT

BFCMA AI PETITION

UK • USA • HONG KONG

London, UK

11:20:45 PMGMT+1

April 10, 2026

Subscribe to our newsletter and stay in touch with us.

Sitemap

home

about

models

talent

projects

journal

contact

Business

services

apply

Terms & Conditions

Social

instagram

TIKTOK

YOUTUBE

Commitments

CLIMATE COMMITMENT

BFCMA AI PETITION

UK • USA • HONG KONG

FOR CREATORS WHO WANT MORE THAN JUST A BRAND DEAL.

BECAUSE GREAT CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.

At 22 IMPACT, we don’t just chase brand deals — we build creator careers.

At 22 IMPACT, we don’t just chase brand deals — we build creator careers.

CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.

CREATORS DESERVE REAL SUPPORT, FAIR DEALS, AND A TEAM THAT ACTUALLY SHOWS UP.

COMMUNICATION THAT ACTUALLY HAPPENS

COMMUNICATION THAT ACTUALLY HAPPENS

Where good work actually comes from

Where good work actually comes from

recent projectS

CREATOR MANAGEMENT SHOULDN’T FEEL CORPORATE.

01.

CREATOR-FIRST CARE

02.

COMMUNICATION THAT ACTUALLY HAPPENS

03.

HUMAN STRATEGY, NOT SPREADSHEETS

03.

HUMAN STRATEGY, NOT SPREADSHEETS

Our numbers speak for themselves

Our numbers speak for themselves

brand campaigns booked for our creators in the last 12 months

brand campaigns booked for our creators in the last 12 months

hours is the average time from brief to booking confirmation

hours is the average time from brief to booking confirmation

of creators we manage land paid work within their first 90 days with us

of creators we manage land paid work within their first 90 days

CREATOR SUPPORT THAT GOES BEYOND THE POST

Partnership Management

Partnership Management

Creator Strategy

Creator Strategy

Campaign Production

Campaign Production

Creative Direction

Creative Direction

Platform Growth

Platform Growth

READY TO APPLY?

Ready to apply as a creator? Send your socials, location, and a quick note on your niche and rates, and we’ll come back with next steps.

Strategic Management That Works

Pitching & media outreach

Press support & media kits

Event invites & guestlist access

Travel planning & logistics support

Production support & shoot planning

Content strategy & creative direction

Contracts, usage, & payments support

Beyond Brand Deals

Beyond Brand Deals

Events & Appearances

Press & Media

Own Projects

The Support Team

OUR TALENTS

YOUR NEXT DEAL STARTS HERE

YOUR NEXT DEAL STARTS HERE

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

01

KICKOFF CALL

We’ll get to know your goals, content style, dream collabs, and anything you’re trying to avoid. This helps us back you properly from day one.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction - so every brief that comes in actually suits you.

02

STRATEGY + SETUP

We help clean up your media kit, align on pricing, and build a clear direction - so every brief that comes in actually suits you.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments - so you can stay focused on creating.

03

CAMPAIGNS LAND

We pitch you for the right partnerships and handle the annoying bits: contracts, back and forths, deadlines, and payments - so you can stay focused on creating.

Honestly, I never have to guess what’s going on. They brief properly, push for fair rates, and don’t waste your time. It feels like having a team that actually wants to see you win - not just take a cut.

Honestly, I never have to guess what’s going on. They brief properly, push for fair rates, and don’t waste your time. It feels like having a team that actually wants to see you win - not just take a cut.

CASTING NOTES & INDUSTRY INSIGHT

Owen Warner Makes His West End Debut in Witness for the Prosecution

Our numbers speak
for themselves

brand campaigns booked for our
creators in the last 12 months

hours is the average time from
brief to booking confirmation

hours is the average time from
brief to booking confirmation

of creators we manage land paid
work within their first 90 days

Honestly, I never have to guess what’s going on.

They brief properly, push for fair rates, and don’t waste your time.

It feels like having a team that actually wants to see you win - not just take a cut.

Honestly, I never have to guess what’s going on.

They brief properly, push for fair rates, and don’t waste your time.

It feels like having a team that actually wants to see you win - not just take a cut.