22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia, delivering full event production in Bangkok’s EmQuartier. From guest listing, press coordination, red carpet, photographers, budgeting, logistics, and staffing, we ensured a flawless execution that reflected the brand’s signature wellness-driven, minimalist aesthetic.

The event welcomed 100+ VIP attendees, including Thai celebrities Wichapas Sumettikul and Sutatta Udomsilp, further amplifying the brand’s presence in the region. Featured in Bangkok Post and The Standard, the launch generated over 30 million views, marking a milestone in Alo Yoga’s global expansion and its seamless integration of luxury and athleisure.