22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia

Event Production

Activewear

Wellness

Alo Yoga Bangkok

Alo Yoga Bangkok

Alo Yoga Bangkok

2024

Bangkok

,

Thailand

Event Production

Alo Yoga Bangkok

Alo Yoga Bangkok

Wellness

,

Athleisure

22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia, delivering full event production in Bangkok’s EmQuartier. From guest listing, press coordination, red carpet, photographers, budgeting, logistics, and staffing, we ensured a flawless execution that reflected the brand’s signature wellness-driven, minimalist aesthetic.

The event welcomed 100+ VIP attendees, including Thai celebrities Wichapas Sumettikul and Sutatta Udomsilp, further amplifying the brand’s presence in the region. Featured in Bangkok Post and The Standard, the launch generated over 30 million views, marking a milestone in Alo Yoga’s global expansion and its seamless integration of luxury and athleisure.

22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia

Alo Yoga Bangkok

Bangkok

2024

3M+

activewear impressions delivered across talent social content and Alo Yoga's paid digital and social channels during the Bangkok market activation.

3M+

activewear impressions delivered across talent social content and Alo Yoga's paid digital and social channels during the Bangkok market activation.

WHAT WE DELIVERED

Campaign imagery

22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia
22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia
22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia
22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia
22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia
22 IMPACT spearheaded the launch of Alo Yoga’s first store in Asia

FROM THE SOURCE

FROM THE SOURCE

“Bringing Alo Yoga’s first Asian store launch to life in Bangkok was an incredible milestone. From curating the VIP guest list to executing a seamless event that embodied the brand’s wellness-focused aesthetic, 22 IMPACT ensured every detail reflected Alo’s global vision. Seeing the overwhelming response and over 30 million impressions proved just how impactful this moment was.”

Freedom Doran

CEO, 22 IMPACT

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how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH