22 IMPACT managed a long-term partnership between Italic and Carlos Roberto, overseeing all aspects of the collaboration, from creative briefs and content delivery to financials, logistics, and communications.

Spanning both general brand content and seasonal campaigns for Valentine’s Day and Christmas, the partnership saw Carlos seamlessly integrate Italic’s premium products into his storytelling. With strong sales and featured placements on Italic’s website and social media, the collaboration reinforced the brand’s presence in the luxury essentials space.