Italic, Carlos Roberto in glasses sitting on a sofa holding a mug beside a sheer curtain

Talent

Retainer

Ecommerce

Italic

Italic

Italic

2025

Puerto Vallerta

,

Mexico

Talent

Italic, Seasonal Content

Italic, Seasonal Content

TALENT BY 22 IMPACT

VIEW THE

TALENT BY 22 IMPACT

VIEW THE

22 IMPACT managed a long-term partnership between Italic and Carlos Roberto, overseeing all aspects of the collaboration, from creative briefs and content delivery to financials, logistics, and communications.

Spanning both general brand content and seasonal campaigns for Valentine’s Day and Christmas, the partnership saw Carlos seamlessly integrate Italic’s premium products into his storytelling. With strong sales and featured placements on Italic’s website and social media, the collaboration reinforced the brand’s presence in the luxury essentials space.

Italic, Carlos Roberto in glasses sitting on a sofa holding a mug beside a sheer curtain

Italic, Seasonal Content

Puerto Vallerta

2025

500K+

direct-to-consumer impressions delivered across talent editorial content and Italic's owned social and email channels in the US market.

500K+

direct-to-consumer impressions delivered across talent editorial content and Italic's owned social and email channels in the US market.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

Italic, a man in a navy polo reading a book with a woman resting her head on his lap
Italic, Carlos Roberto in a grey jumper and glasses leaning back on cushions
Italic, Carlos Roberto in tinted sunglasses and a grey jumper, looking out of frame
Italic, close-up of Carlos Roberto in a navy polo shirt turning the pages of a book
Italic, Carlos Roberto in red-tinted glasses and a black jumper in front of a red curtain
Italic, a man in red-tinted glasses and a woman in black posed in front of a red curtain

FROM THE SOURCE

FROM THE SOURCE

“Working with Italic has been an incredible experience. Their focus on quality and timeless design aligns perfectly with my content, making every campaign feel seamless and authentic. With 22 IMPACT handling everything behind the scenes, I was able to focus on creating content that truly resonated.”

Carlos Roberto

Talent

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

10:16:37 AMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

10:16:37 AMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

10:16:38 AMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

22 IMPACT logo