For TMRW Magazine’s Issue #49, 22 IMPACT was proud to collaborate on a powerful editorial shoot that explored the concept of modern-day “witches” and the ongoing challenges women face when defying patriarchal norms. This issue highlighted the resilience and rebellion of women pushing boundaries and reclaiming their independence.

Our role centred around providing rising model Effy Xie, whose diverse look, creative energy, and extensive experience brought depth and authenticity to the shoot. Effy’s dynamic presence perfectly complemented the magazine’s luxury editorial aesthetic, capturing the spirit of defiance and empowerment at the heart of the theme.

Shot in a London studio, the campaign tackled heavy themes with a visual narrative reflecting the ongoing oppression women face globally—from outdated societal expectations to more subtle forms of misogyny.

Published both in print and digitally, the issue received significant visibility across platforms, further establishing TMRW Magazine as a cutting-edge voice in fashion and culture. With strong imagery and a culturally resonant message, this collaboration reaffirmed the importance of amplifying bold, unorthodox voices in the industry.