When two iconic brands like Dr Martens and Schuh join forces, you know it’s going to be a moment. To mark the launch of their partnership, the campaign took to the vibrant streets of Lisbon, Portugal, bringing bold energy and effortless style to life.

Behind the scenes, 22 IMPACT ensured that everything ran like clockwork. From coordinating international travel and accommodations to handling logistics, financials, and on-the-ground support, we made sure the shoot flowed seamlessly. Our role was all about problem-solving, clear communication, and ensuring that our model was fully supported throughout the process.

At the heart of this campaign was Ruben Landim, whose effortless movement and natural on-camera presence added an authentic edge to the visuals. His ability to blend into the dynamic cityscape while still making a statement made him the perfect fit for this collaboration.

Shot across various locations in Lisbon, the campaign embraced the city’s raw textures, sunlit streets, and eclectic backdrops. Without a rigid creative direction, the shoot evolved organically, allowing the energy of the city to shape the final look.

This campaign didn’t just stay behind the lens—it made waves across Dr Martens' and Schuh’s social channels, websites, and out-of-home (OOH) advertising. From street posters to digital displays, the visuals reached audiences far and wide, making a strong impact on both brand visibility and engagement.

Another project, another success. 22 IMPACT—making sure every detail, from take-off to the final shot, is handled with precision.