Building brand moments GUESTS REMEMBER.
From launches to dinners to one-off ideas, we help brands show up in ways that feel intentional, human, and worth remembering.
brand events produced
cities activated
"22 IMPACT brought an unreal experience and activation for our first store in London and on such a tight turnaround too."
Luna S
Marketing & Events Manager
BRANDS WE’VE PRODUCED FOR
What We Do
Events built around who’s in the room.
We plan and produce brand events end to end. Concept, venue, suppliers, build, guest list, run of show and on site management. You get one team across the whole thing, from the first idea to the last guest leaving, and a clear record of what it delivered.
WHAT WE PRODUCE
SELECTED EVENT PROJECTS
what our clients say
(6)
Why Choose Us
Because the date can’t move.
01
We produce the event, and we can bring models, hosts and creators from our own rosters. One team instead of three suppliers, and no gaps between them.
02
Suppliers we’ve actually
worked with
Venues, build, AV, styling, security and catering from people we’ve used before and would use again. No first time gambles on your date.
03
Guest list as strategy, not admin
Getting the right people through the door is the job. We plan the list, run the RSVPs and manage arrivals, so the room looks how it should when it matters.
04
Straight answers on budget
and timings
You’ll know what’s possible for the money and the deadline before you commit, not three weeks in.
What’s Covered
End to end production, from first concept to load out.
01
Concept and creative direction
Mood, tone and story, then a format that fits the brand and the budget. We shape the idea and the run of show together.
02
Venue sourcing and space design
Finding the right space, then making it feel built for the brand. Layout, lighting, styling, signage and installs.
03
Suppliers and technical production
Build, AV, lighting, sound, staffing and catering, sourced, briefed and managed on your behalf.
04
Guest list, RSVPs and on the night
List strategy, invitations, RSVP tracking, arrivals and guest experience through the evening.
05
Talent, creators and press
Models, hosts and creators from our rosters where the brief needs them, plus press invitations and liaison.
06
Timelines, budget and on site management
One schedule, one budget, one point of contact, and a producer on site running it on the day.
One contract
01
Brief us
Tell us the occasion, the date, the guest numbers and the budget. References welcome if you have a look in mind.
02
Concept and costs
We come back with a format, a venue direction and a clear budget, so you know what’s possible before anything is committed.
03
Build and guest list
Suppliers booked, space built, invitations out and RSVPs tracked. You approve as we go.
04
On the night and after
We run it on site, then send content, guest numbers and a wrap on what it delivered.
Who This Is For
Featured Event
COLD CULTURE
One brief,
whole night handled.
STORE OPENING
LONDON
We produced the London store opening end to end. Concept, venue, suppliers, guest list and on site management, delivered on a tight turnaround so the team could focus on the brand.
View the event
After The Night
The event ends. The content doesn’t.
We plan the content before the night, not after it. Photo and video capture, creator coverage, and assets delivered in formats your social and paid teams can actually use. You get a wrap with guest numbers, coverage and content, so the event can be measured rather than just remembered.
Planned in advance
Delivered usable
A wrap you can share
Where We Produce
A GLOBAL TEAM,
PRODUCING EVERYWHERE.
We produce across the UK and out team is also globally based for events elsewhere. Six cities activated so far. If you’re launching in more than one market, we can run the same format across each without rebuilding it from scratch.
Practicalities
Public liability insurance, supplier vetting, venue licensing and risk assessments handled as standard. Your legal and procurement teams get the paperwork they need without chasing us for it.
How far ahead do we need to book?
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It depends on scale, but we’ve turned events around on short notice before. Tell us the date and we’ll tell you straight away whether it’s realistic.
What sort of budget do we need?
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What happens if a supplier or the venue falls through?
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Can you bring talent, models or creators to the event?
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Do you handle press and guest lists?
+
Do we get content from the night?
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Are you insured?
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Can you work to our existing concept?
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