
Models
W Hotels
W Hotels
W Hotels
2024
London
,
United Kingdom
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Models
2024
London
,
United Kingdom
22 IMPACT’s collaboration with W Hotels—A Night & Day Experience—captures the brand’s dual essence: electrifying nightlife and serene indulgence. Featuring Melissa Vanham, the campaign embodies W Hotels’ bold, fashion-forward identity.
Shot at W Hotel, Leicester Square, we crafted two narratives: high-energy nightlife in chic lounges and tranquil mornings in elegant suites. This seamless contrast showcases W Hotels as more than a destination—it’s a lifestyle.
With expert casting, creative direction, and flawless execution, 22 IMPACT delivered a campaign that speaks to trendsetters and experience seekers, redefining luxury hospitality.
London
2024
WHAT WE DELIVERED
BEHIND THE SCENES
London
2024
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT


Campaign imagery






Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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London, UK
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© 22 IMPACT LTD
London, UK
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Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
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