Uber One Members Day

2026

Mykonos

Greece

4.2M

IMPRESSIONS

Social

Paid

Digital

PLATFORMS

MARKET

Campaigns

Travel

CATEGORY

Campaigns

Uber UK

Multiple

Lifestyle

Campaign

Uber UK tapped 22 IMPACT to cast and source talent for their Uber One Members Day launch trip to Mykonos, a 48-hour immersive experience built around organic creator content rather than scripted deliverables.

Working to a specific brief we recruited a lineup that included Lissy Roddy and Dami Hope.

The trip ran across private dinners, catamaran excursions, sunset venues, and coastal locations throughout the Greek island. Creators documented the experience across Instagram and TikTok as guests first, not talent on a job. Uber One Members House branding appeared throughout.

Uber UK responded strongly to the results and content which generated substantial impressions.

Uber UK

Mykonos

2026

4.2M

combined social reach across talent content, stories, and reels tied to the Uber One Members Day campaign

4.2M

combined social reach across talent content, stories, and reels tied to the Uber One Members Day campaign

WHAT WE DELIVERED

Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis

Campaign imagery

FROM THE SOURCE

"Uber came to us with a clear brief: to assist with their launch of Uber One Members Day with something that felt earned, not staged and reflected how their membership truly is. Mykonos and the creators we cast gave us the space to do that properly."

Freedom Doran

CEO, 22 IMPACT

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how it works

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH