Talent
Travel
Activation
2026
Mykonos
,
Greece
Talent
Multiple
Lifestyle
,
Campaign
Uber UK tapped 22 IMPACT to cast and source talent for their Uber Members Club launch trip to Mykonos, a 48-hour immersive experience built around organic creator content rather than scripted deliverables.
Working to a specific brief (UK-based creators, 400k+ followings, London-skewed audiences, strong lifestyle aesthetic), we recruited a lineup that included Lissy and Dami, among others.
The trip ran across private dinners, catamaran excursions, sunset venues, and coastal locations throughout the Greek island. Creators documented the experience across Instagram and TikTok as guests first, not talent on a job. Uber Members House branding appeared throughout.
Uber UK responded strongly to the results, with the Lissy and Dami generating large impressions.
Uber – Mykonos Summer Activation
Mykonos
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
"Uber came to us with a tight brief and a good idea. We found the right people, got them on a boat, and let them do what they do. Sometimes that's exactly enough."
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
