Models
Automotive
Global Campaign
2026
London
,
United Kingdom
Models
Jamie Y
Automotive
,
Alcohol
Jamie Y fronted a global campaign for Glenfiddich and Aston Martin's Formula 1 partnership, shot in London and rolled out across the brands' worldwide 2026 season activity.
The work appeared across out of home placements in London, including on the city's buses, as part of a wider international push tied to the Aston Martin Aramco Formula One team's ongoing partnership with Glenfiddich.
22 IMPACT managed casting and booking for Jamie throughout, coordinating fittings and delivery against a fast-moving international schedule.
Aston Martin x Glenfiddich - Global F1
London
2026
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Jamie Y
Model
Jamie Y is a London-based model represented by 22 IMPACT, standing 183cm. He works across fashion and commercial bookings including sport and lifestyle brand campaigns.
Jamie carried a global brand pairing like this with total ease in front of camera, and it was brilliant seeing the work land on buses across London within weeks of the shoot.
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
