Talent
Automotive
Lifestyle
2026
Darlington
,
United Kingdom
Talent
22 IMPACT placed Tay Moses at the centre of a two-night Musero staycation in Darlington, built around the brand's annual car meet at Kip & Nook, Pinkey Carr Farm.
The trip brought together a car meet, dirt bike riding, a padel tournament and cooking, giving Tay the space to work in a format that suited him - active, social and grounded rather than staged. Content ran across Tay's Instagram and TikTok alongside Musero's own channels, generating over 90,000 impressions from his side alone.
22 IMPACT handled confirmation, communications, logistics, financing, content approvals and reporting throughout.
Musero, Kip & Nook Staycation
Darlington
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Tay Moses
Model & Creator
42.8K
45K
TIKTOK
Tay Moses is a UK-based creator, stylist and R&B artist with a sharp eye for fashion and culture. A trusted name for brands like Ray-Ban, JD and Meta, he brings genuine creative range to every partnership.
"Tay's done work with Musero before and the fit is still there. Put him on a farm with cars, dirt bikes and padel and he's going to deliver. The numbers backed that up."
Freedom Doran
Manager
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
