Uber x Mykonos

Talent

Events

Tennis

BOSS x Open Tennis Tournament

BOSS x Open Tennis Tournament

BOSS x Open Tennis Tournament

2026

Hamburg

,

Germany

Talent

BOSS - Hamburg ATP Open

BOSS - Hamburg ATP Open

Mubi

Tennis

,

Fashion

Mubi represented BOSS at the Open tennis tournament in Hamburg, part of a wider multi-round activation between the brand and the talent through 2026. The tournament appearance formed one of several BOSS activations across the year, alongside Milan Fashion Week and tailoring content, all coordinated through 22 IMPACT.

On site, Mubi was positioned within BOSS's tennis and lifestyle presence at the tournament, appearing across the brand's tailoring and courtside programming for the week.

The booking followed a long-standing relationship between Mubi and BOSS, with the agency managing scheduling, contracts and commission arrangements across the rounds of activity rather than a single standalone shoot.

BOSS - Hamburg ATP Open

Hamburg

2026

3

rounds of BOSS activation Mubi delivered across the year, including the Open

3

rounds of BOSS activation Mubi delivered across the year, including the Open

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

FROM THE SOURCE

FROM THE SOURCE

"BOSS came back to Mubi for this because the relationship runs across seasons, not single days on site. The Open was one part of a bigger year of activity together."

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH