Campaigns

Casting

Fashion

Boxfresh Casting

Boxfresh Casting

Boxfresh Casting

2026

London

,

United Kingdom

Campaigns

Kit W

Lifestyle

,

Fashion

22 IMPACT managed the full casting process for Boxfresh during their brand relaunch, presenting 45 models for consideration.

Kit, one of 22 IMPACT's own, was selected - and has since shot for Boxfresh twice. He is now the face of their ecommerce imagery.

22 IMPACT handled everything from initial casting to presentation, communication and logistics. The work was shot in studio in London and published across the Boxfresh website.

Kit's background in ecommerce and campaign work made him the natural fit for what the brand needed.

London

2026

45

shortlisted models presented to the client for selection

45

shortlisted models presented to the client for selection

WHAT WE DELIVERED

Campaign imagery

FROM THE SOURCE

FROM THE SOURCE

“Kit was one of 45 options we put to Boxfresh. They picked him, shot with him again, and now he's the face of their ecommerce. That's the job done right. - Jasmine Breakspear”

Jasmine Breakspear

Senior Model Booker, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH