When innovation meets craftsmanship, the result is extraordinary. At London Fashion Week SS25, 22 IMPACT played a key role in Reyah’s bold runway presentation, partnering with JCA | London Fashion Academy to bring the designer’s avant-garde vision to life.

From talent casting to runway execution, we secured and managed four standout models, ensuring each aligned seamlessly with the brand’s aesthetic. Working closely with designers, hairstylists, and makeup artists, we delivered a flawless presentation that captivated audiences.

At 22 IMPACT, we don’t just place models—we craft experiences that define the future of fashion.