Jimmy Choo - London Fashion Week, model in a red halter dress on the runway with guests seated either side

Models

Runway

Emerging

Jimmy Choo - London Fashion Week

Jimmy Choo - London Fashion Week

Jimmy Choo - London Fashion Week

2024

London

,

United Kingdom

Models

Jimmy Choo, LFW SS25 Runway

Jimmy Choo, LFW SS25 Runway

MODELS BY 22 IMPACT

VIEW THE

MODELS BY 22 IMPACT

VIEW THE

When innovation meets craftsmanship, the result is extraordinary. At London Fashion Week SS25, 22 IMPACT played a key role in Reyah’s bold runway presentation, partnering with JCA | London Fashion Academy to bring the designer’s avant-garde vision to life.

From talent casting to runway execution, we secured and managed four standout models, ensuring each aligned seamlessly with the brand’s aesthetic. Working closely with designers, hairstylists, and makeup artists, we delivered a flawless presentation that captivated audiences.

At 22 IMPACT, we don’t just place models, we craft experiences that define the future of fashion.

Jimmy Choo - London Fashion Week, model in a red halter dress on the runway with guests seated either side

Jimmy Choo, LFW SS25 Runway

London

2024

800K+

London Fashion Week impressions generated across JCA student talent content, digital press, and fashion community social amplification.

800K+

London Fashion Week impressions generated across JCA student talent content, digital press, and fashion community social amplification.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

Jimmy Choo - London Fashion Week, close-up of a model in a pink halter dress and green trimmed robe, hair in a tall bun
Jimmy Choo - London Fashion Week, model in a red dress and red heels walking a wooden runway in a hall
Jimmy Choo - London Fashion Week, model in a red halter dress on the runway with guests seated either side
Jimmy Choo - London Fashion Week, model with red hair in a dark green velvet dress on the runway
Jimmy Choo - London Fashion Week, model in a green robe with pink trim over a pink patterned dress
Jimmy Choo - London Fashion Week, model in a red halter dress on the runway with guests seated either side
Lili-Mae portrait shoot images

featured

Lili-Mae

Model

Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.

Lili-Mae portrait shoot images
Lili-Mae portrait shoot images

FROM THE SOURCE

FROM THE SOURCE

“London Fashion Week is always a thrill, and this Reyah showcase was no exception. From casting to the final walk, our models brought Reyah’s vision to life. A proud moment for 22 IMPACT!”

Bookings Team

22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

06:06:38 AMGMT
November 6, 2026

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22IMPACT

London, UK

06:06:38 AMGMT
November 6, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

06:06:38 AMGMT
November 6, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

22 IMPACT logo