Models
Runway
Emerging
2024
London
,
United Kingdom
Models
Tolu, Lili-Mae, Lex, Liza
Fashion
,
Runway
When innovation meets craftsmanship, the result is extraordinary. At London Fashion Week SS25, 22 IMPACT played a key role in Reyah’s bold runway presentation, partnering with JCA | London Fashion Academy to bring the designer’s avant-garde vision to life.
From talent casting to runway execution, we secured and managed four standout models, ensuring each aligned seamlessly with the brand’s aesthetic. Working closely with designers, hairstylists, and makeup artists, we delivered a flawless presentation that captivated audiences.
At 22 IMPACT, we don’t just place models—we craft experiences that define the future of fashion.
Jimmy Choo – LFW SS25 Runway
London
2024
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Lili-Mae
Model
Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.
“London Fashion Week is always a thrill, and this Reyah showcase was no exception. From casting to the final walk, our models brought Reyah’s vision to life. A proud moment for 22 IMPACT!”
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
