Models
Eyeam
2024
London
Skincare
,
Beauty
Eyeam’s Summer 2024 Skincare Campaign embraced glowing, healthy skin with a focus on natural beauty. Partnering with 22 IMPACT, the campaign highlighted the power of premium skincare and the confidence it inspires.
22 IMPACT managed model casting, talent coordination, and creative execution, ensuring every detail reflected Eyeam’s luxurious ethos. Lili-Mae (@lilimaeclearyy.x) was selected as the face of the campaign, embodying authentic skin positivity with her striking freckled complexion.
Shot in a London studio, the campaign’s minimal yet high-impact visuals showcased hydrated, radiant skin, aligning with editorial beauty aesthetics. Designed for social media, digital ads, and Eyeam’s website, the campaign reinforces Eyeam’s position as a leader in premium skincare.
“Eyeam’s Summer 2024 campaign had to be special, and Lili-Mae was the perfect fit—her natural beauty embodied the brand’s vision. At 22 IMPACT, we don’t just book talent—we create the perfect synergy. This campaign is proof of that.”
Jasmine Breakspear
Senior Model Booker
