
Models
Eyeam
Eyeam
Eyeam
2024
London
,
United Kingdom
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Models
2024
London
,
United Kingdom
Eyeam’s Summer 2024 Skincare Campaign embraced glowing, healthy skin with a focus on natural beauty. Partnering with 22 IMPACT, the campaign highlighted the power of premium skincare and the confidence it inspires.
22 IMPACT managed model casting, talent coordination, and creative execution, ensuring every detail reflected Eyeam’s luxurious ethos. Lili-Mae (@lilimaeclearyy.x) was selected as the face of the campaign, embodying authentic skin positivity with her striking freckled complexion.
Shot in a London studio, the campaign’s minimal yet high-impact visuals showcased hydrated, radiant skin, aligning with editorial beauty aesthetics. Designed for social media, digital ads, and Eyeam’s website, the campaign reinforces Eyeam’s position as a leader in premium skincare.
London
2024
WHAT WE DELIVERED
BEHIND THE SCENES
London
2024
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT


Campaign imagery






Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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London, UK
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© 22 IMPACT LTD
London, UK
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Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
















