Talent
Luxury
Beauty
2026
Barcalona
,
Spain
Talent
Mubi
Beauty
,
Partnership
Serge Lutens tapped creator Mubi for the launch of La nuit tombée, a fragrance from the brand's niche, design-forward portfolio under Shiseido EMEA.
Shot on Barcelona's rocky coastline at golden hour, the campaign produced a single Instagram carousel, Mubi among dramatic rock formations, fragrance bottle in hand, styled in a black suit and white t-shirt against warm, moody natural light.
22 IMPACT secured Mubi for the paid partnership and managed the full production timeline, handling content approvals and communication with Shiseido EMEA representatives.
The brand gave Mubi genuine creative latitude to interpret the fragrance through his own editorial lens, a deliberate choice that set the work apart from conventional beauty content.
Serge Lutens – Fragrance Visuals
Barcalona
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Mubi
Content Creator
345K
49K
TIKTOK
Mubi Idriess is a fashion and lifestyle creator who blends movement, style, and authentic storytelling. With a sharp eye for pacing and creative framing, he produces seamless content that spans fashion, travel, and high-profile events.A trusted collaborator for brands like BOSS, Mercedes AMG, and Tag Heuer, Mubi is recognized for his professional energy and his ability to create work that feels both modern and genuinely personal.
"Serge Lutens let Mubi actually tell the story. That kind of trust from a brand makes the work better, and it showed."
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
