Talent
Music
Partner
2024
Dusseldorf
,
Germany
Talent
Anjo Alexandre
Fashion
,
Collaboration
For the launch of Replay x Martin Garrix, part of a three-part collaboration with Zalando, our exclusive talent Anjo Alexandre was selected to bring his signature style to the campaign. Shot in Düsseldorf, the campaign blended music and fashion, capturing a clean yet high-end aesthetic that aligned with Zalando’s creative vision.
22 IMPACT managed all aspects of Anjo’s involvement, from creative direction to execution, ensuring his unique styling and presence elevated the project. The collaboration reinforced Replay’s influence in both fashion and music, making a strong impact in the German market.
Replay x Martin Garrix
Dusseldorf
2024
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
"Being part of the Replay x Martin Garrix campaign with Zalando was an incredible experience. The fusion of music and fashion felt so natural, and I loved bringing my own style into the shoot. 22 IMPACT handled everything seamlessly, making sure every detail aligned perfectly with the vision."
Anjo Alexandre
Talent
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
