
Talent
Replay
Replay
Replay
2024
Dusseldorf
,
Germany
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Talent
2024
Dusseldorf
,
Germany
For the launch of Replay x Martin Garrix, part of a three-part collaboration with Zalando, our exclusive talent Anjo Alexandre was selected to bring his signature style to the campaign. Shot in Düsseldorf, the campaign blended music and fashion, capturing a clean yet high-end aesthetic that aligned with Zalando’s creative vision.
22 IMPACT managed all aspects of Anjo’s involvement, from creative direction to execution, ensuring his unique styling and presence elevated the project. The collaboration reinforced Replay’s influence in both fashion and music, making a strong impact in the German market.
Dusseldorf
2024
WHAT WE DELIVERED
BEHIND THE SCENES
Dusseldorf
2024
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT

Campaign imagery





Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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London, UK
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Business
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