Talent
Technology
2026
London
,
UK
Talent
Tay Moses
Fashion
,
Campaign
For the global launch of the Gen 2 Smart Glasses, 22 IMPACT secured Tay Moses as a featured creator for Ray-Ban x Meta. Structured as a six-part TikTok series, the partnership blended fashion, technology and youth culture through UGC-led storytelling and lifestyle integration.
We negotiated global usage, whitelisting, paid media boosting and category exclusivity, managing the collaboration end to end via agency. Generating 7M+ views, the campaign positioned the product as a style-first tech accessory while reinforcing our strength in global, multi-part creator partnerships.
Ray-Ban x Meta
London
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Tay Moses
Model & Creator
48.2K
31.7K
TIKTOK
Tay Moses is a UK-based creator, stylist and R&B artist with a sharp eye for fashion and culture. A trusted name for brands like Ray-Ban, JD and Meta, he brings genuine creative range to every partnership.
FROM THE SOURCE
“This was the right creator and the right product at the right time. Tay made the Ray-Ban x Meta collaboration feel natural and culturally relevant, and with the right structure behind it, we were able to scale it globally and drive real impact. Exactly the kind of partnership we look to build for our talents."
Freedom Doran
Manager
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
