Talent
Ray Ban x Meta
2026
London
Fashion
,
Campaign
For the global launch of the Gen 2 Smart Glasses, 22 IMPACT secured Tay Moses as a featured creator for Ray-Ban x Meta. Structured as a six-part TikTok series, the partnership blended fashion, technology and youth culture through UGC-led storytelling and lifestyle integration.
We negotiated global usage, whitelisting, paid media boosting and category exclusivity, managing the collaboration end to end via agency. Generating 7M+ views, the campaign positioned the product as a style-first tech accessory while reinforcing our strength in global, multi-part creator partnerships.
For the global launch of the Gen 2 Smart Glasses, 22 IMPACT secured Tay Moses as a featured creator for Ray-Ban x Meta. Structured as a six-part TikTok series, the partnership blended fashion, technology and youth culture through UGC-led storytelling and lifestyle integration.
We negotiated global usage, whitelisting, paid media boosting and category exclusivity, managing the collaboration end to end via agency. Generating 7M+ views, the campaign positioned the product as a style-first tech accessory while reinforcing our strength in global, multi-part creator partnerships.
For the global launch of the Gen 2 Smart Glasses, 22 IMPACT secured Tay Moses as a featured creator for Ray-Ban x Meta. Structured as a six-part TikTok series, the partnership blended fashion, technology and youth culture through UGC-led storytelling and lifestyle integration.
We negotiated global usage, whitelisting, paid media boosting and category exclusivity, managing the collaboration end to end via agency. Generating 7M+ views, the campaign positioned the product as a style-first tech accessory while reinforcing our strength in global, multi-part creator partnerships.
“This was the right creator and the right product at the right time. Tay made the Ray-Ban x Meta collaboration feel natural and culturally relevant, and with the right structure behind it, we were able to scale it globally and drive real impact. Exactly the kind of partnership we look to build for our talents."
Freedom Doran
Manager
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We've worked with top brands such as McLaren, Dior, Warner Music Group, and more.
Now, let’s work together on yours.
Send us your brief, and we’ll get back to you within 24 hours.
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London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
