Talent
Hulu
2026
Vancouver
Streaming
,
Original Content
For the launch of the Hulu original series Rabbit Hole, we partnered with Reed Smith to bridge the gap between premium streaming and viral creator culture. Reed produced two high-energy, original short-form pieces - "1-Inch Punch" and "Apple" - which leaned into his signature challenge-based format to mirror the show's fast-paced, unpredictable energy.
By integrating the show's "variety" DNA into his own content style, Reed provided a seamless entry point for his audience to discover the series, positioning Rabbit Hole as the must-watch destination for a new generation of viewers.
For the launch of the Hulu original series Rabbit Hole, we partnered with Reed Smith to bridge the gap between premium streaming and viral creator culture. Reed produced two high-energy, original short-form pieces - "1-Inch Punch" and "Apple" - which leaned into his signature challenge-based format to mirror the show's fast-paced, unpredictable energy.
By integrating the show's "variety" DNA into his own content style, Reed provided a seamless entry point for his audience to discover the series, positioning Rabbit Hole as the must-watch destination for a new generation of viewers.
For the launch of the Hulu original series Rabbit Hole, we partnered with Reed Smith to bridge the gap between premium streaming and viral creator culture. Reed produced two high-energy, original short-form pieces - "1-Inch Punch" and "Apple" - which leaned into his signature challenge-based format to mirror the show's fast-paced, unpredictable energy.
By integrating the show's "variety" DNA into his own content style, Reed provided a seamless entry point for his audience to discover the series, positioning Rabbit Hole as the must-watch destination for a new generation of viewers.
"Being tapped for Rabbit Hole was such a cool experience because the show’s format is basically a playground for creators. Creating '1-Inch Punch' and 'Apple' allowed me to bring my own brand of chaos to a Hulu original without it feeling like a standard ad. It's going to be awesome to see a premium series embrace the short-form, challenge-style content that my community loves, and it felt like a total natural extension of what I already do."
Reed Smith
22 IMPACT Exclusive Creator
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