Talent
AT&T
2025
Kansas
Telecommunications
,
Sports
To drive awareness for the AT&T Connected Car™ service, our partnered talent Ana Gildersleeve showcased how seamless in-vehicle Wi-Fi supports the modern family on the move.
Centered around the busy football season - a time defined by long "family miles" and weekend tailgates - Ana demonstrated how the service turns any vehicle into a reliable hotspot.
By capturing organic moments of her kids staying entertained with movies while she managed game updates and content uploads in real-time, the campaign successfully educated her audience on the utility of the service, encouraging them to explore free trial eligibility through a dedicated call-to-action.
To drive awareness for the AT&T Connected Car™ service, our partnered talent Ana Gildersleeve showcased how seamless in-vehicle Wi-Fi supports the modern family on the move.
Centered around the busy football season - a time defined by long "family miles" and weekend tailgates - Ana demonstrated how the service turns any vehicle into a reliable hotspot.
By capturing organic moments of her kids staying entertained with movies while she managed game updates and content uploads in real-time, the campaign successfully educated her audience on the utility of the service, encouraging them to explore free trial eligibility through a dedicated call-to-action.
To drive awareness for the AT&T Connected Car™ service, our partnered talent Ana Gildersleeve showcased how seamless in-vehicle Wi-Fi supports the modern family on the move.
Centered around the busy football season - a time defined by long "family miles" and weekend tailgates - Ana demonstrated how the service turns any vehicle into a reliable hotspot.
By capturing organic moments of her kids staying entertained with movies while she managed game updates and content uploads in real-time, the campaign successfully educated her audience on the utility of the service, encouraging them to explore free trial eligibility through a dedicated call-to-action.
"Ana was the perfect fit because she truly lives the 'on-the-go' lifestyle this service was built for! As a mom and creator balancing family time with a fast-paced career, her endorsement felt like a genuine solution rather than a pitch. We wanted to move past technical jargon and show how staying connected makes those long drives home from the game actually enjoyable for the whole family."
Isabella Ellis
Talent / Campaign Manager
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