BMW X7 model portfolio shoot

Talent

AT&T

AT&T

AT&T

2025

Kansas

,

USA

Talent

AT&T Connected Car Series

AT&T Connected Car Series

Ana Gildersleeve

Telecommunications

,

Sports

To drive awareness for the AT&T Connected Car™ service, our partnered talent Ana Gildersleeve showcased how seamless in-vehicle Wi-Fi supports the modern family on the move.

Centered around the busy football season - a time defined by long "family miles" and weekend tailgates - Ana demonstrated how the service turns any vehicle into a reliable hotspot.

By capturing organic moments of her kids staying entertained with movies while she managed game updates and content uploads in real-time, the campaign successfully educated her audience on the utility of the service, encouraging them to explore free trial eligibility through a dedicated call-to-action.

BMW X7 XUV Shoot
BMW X7 XUV Shoot
BMW X7 XUV Shoot

AT&T Connected Car Series

Kansas

2025

15M+

impressions delivered across AT&T's national paid digital, social, and broadcast distribution channels in the US market.

15M+

impressions delivered across AT&T's national paid digital, social, and broadcast distribution channels in the US market.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

Ana Gildersleeve model portfolio shoot
Ana Gildersleeve model portfolio shoot

FROM THE SOURCE

"Ana was the perfect fit because she truly lives the 'on-the-go' lifestyle this service was built for! As a mom and creator balancing family time with a fast-paced career, her endorsement felt like a genuine solution rather than a pitch. We wanted to move past technical jargon and show how staying connected makes those long drives home from the game actually enjoyable for the whole family."

Isabella Ellis

Campaign Manager, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH