Models
Fashion
OOH
2026
Manchester
,
United Kingdom
Models
Ruben L
Fashion
,
OOH
Primark briefed The Production Factory for its Performance Trend Room shoot, a one day production at The Factory Studios in Manchester built around a range of female models with an athletic build. 22 IMPACT put forward a casting package in response, with Ruben L shortlisted among the options sent through for the client's review.
The usage on this one was broad. Primark's terms covered instore, press, social and web including ecommerce, across all regions including Middle Eastern territories, running for six months from the shoot date.
Travel and accommodation were arranged through production, with the shoot scheduled for Monday 28th September 2026 at the client's own Ardwick studio space.
Primark - Performance Trend Room
Manchester
2026
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Ruben L
Model
Ruben Landim is a London-based model and strength coach of Portuguese origin, with credits at Nike, Gymshark, Tommy Hilfiger and END. A former sprinter with a strong athletic build, he is a natural fit for sportswear and performance campaigns.
We put Ruben forward for a brief that needed an athletic build and the right energy for a Primark activewear shoot, and he was exactly what the Manchester casting called for.
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
