Campaigns
Travel
2026
Côte d'Azur
,
France
Campaigns
Uber launched its new Boat service across the Mediterranean in 2026, giving travellers the ability to book leisure boats through the Uber app in partnership with Click&Boat. 22 IMPACT sent talent to the Cote d'Azur to mark the launch, covering the French leg of the rollout across Nice, Cannes, Saint-Tropez, Marseille, Toulon, Paris and Annecy.
The service removed the usual barriers to being on the water: no licence, no boating experience, a skipper included on every booking. Talent used the app to book and film the experience firsthand, giving the launch a real point of view from the coast rather than a studio set.
The trip coincided with Uber's wider GO-GET 2026 announcement, which also extended Boat to Croatia, Spain, Italy and Portugal. The France leg gave the brand content grounded in the specific ports and towns where the service actually operates.
Uber Boat - Cote d'Azur Launch
Côte d'Azur
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
We got our talent on the water within the first week of the service going live, using the app exactly as any traveller would. That immediacy is what made the content feel real rather than staged.
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
