Campaigns
Beauty
Casting
2026
London
,
United Kingdom
Campaigns
Ariana S
Beauty
,
Fragrance
For Alqemi, the Douglas-exclusive fragrance line, 22 IMPACT cast more than 200 models against the brief to build a considered selection for the brand team.
The field was narrowed to an 18-model shortlist, with each option assessed for the distinct visual language and level of beauty and fashion experience needed for the campaign.
Ariana S emerged as the strongest fit. Her refreshed portfolio and versatility made her the final selection for Alqemi’s fragrance casting.
Alqemi - Fragrance Casting
London
2026
WHAT WE DELIVERED
Model identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client, model & agency communications
Campaign imagery
Casting for fragrance requires a precise visual fit. We reviewed more than 200 models, shortlisted 18, and Ariana stood out as the right choice for Alqemi.
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
