Talent
Fashion
Luxury
2026
Vienna
,
Austria
Talent
Toblerone and Swarovski joined forces for The Ultimate Gift, a limited run of hand-crafted crystal Toblerone bars unveiled across nine international airports through July 2026. Mubi fronted the digital activation, documenting the reveal and charity auction launch for the crystal edition, a piece individually numbered and produced across 140 hours of development and 65 hours of production.
The content followed the story from invitation to delivery: three Instagram Stories tracking the build up, the pick up and the auction launch, followed by a dedicated Instagram Reel and two TikTok videos. Each post was built around the object itself, a chocolate bar reimagined at 851 grams and 546 facets, positioned for an audience that moves through the world's biggest travel hubs.
100% of auction proceeds went to local charity partners, and the content sat alongside a wider campaign spanning Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore and Zurich.
Toblerone x Swarovski - The Ultimate Gift
Vienna
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
Freedom Doran said the brief called for something that felt like an event rather than an ad, and Mubi's run of Stories and Reel content carried that from the first tease through to the auction going live.
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
