Kim V was booked through 22 IMPACT for Primark's global shapewear campaign, shot over a single day at The Factory Studios in Manchester. The brief covered stills and motion for use across digital, instore, DOOH and OOH placements, with the initial usage agreement covering the UK market for one month.

The campaign's reach grew from there. Extra usage was cleared for New York, with the work appearing on digital bus shelters and newsstands across 23 units and on subway interior car cards system-wide. Further usage followed for Vogue.de and for digital screens at Berlin Central Station, taking the campaign across three markets.

22 IMPACT managed the additional usage negotiations and clearances throughout, coordinating between the production company and the client as the placements were confirmed one by one.