Philantropica is an ocean health campaign created by Ocean Bottle and For. Tomorrow, built around a simple idea: get the right people paying attention. 22 IMPACT joined as talent relations and seeding partner across two activations.

For the global gifting programme, we sourced and confirmed 50+ high-profile recipients Louis Theroux, Jodie Comer, Ayo Edebiri, Harrison Ford, Andy Murray, DAVE, and Olivia Rodrigo among them, each sent a personally engraved Ocean Bottle.

In Cannes during the Film Festival, we assisted For Tomorrow and Ocean Bottle in sourcing and invited talent and their representatives to a private reception aboard Alfa Nero, a superyacht for an ocean occasion.