Philantropica, white and navy superyacht at anchor on the sea

Campaigns

Initiative

Events

Philantropica

Philantropica

Philantropica

2026

Cannes

,

France

Campaigns

Celebrity-Led Ocean Health Campaign

Celebrity-Led Ocean Health Campaign

CAMPAIGN BY 22 IMPACT

VIEW THE

CAMPAIGN BY 22 IMPACT

VIEW THE

Philantropica is an ocean health campaign created by Ocean Bottle and For. Tomorrow, built around a simple idea: get the right people paying attention. 22 IMPACT joined as talent relations and seeding partner across two activations.

For the global gifting programme, we sourced and confirmed 50+ high-profile recipients Louis Theroux, Jodie Comer, Ayo Edebiri, Harrison Ford, Andy Murray, DAVE, and Olivia Rodrigo among them, each sent a personally engraved Ocean Bottle.

In Cannes during the Film Festival, we assisted For Tomorrow and Ocean Bottle in sourcing and invited talent and their representatives to a private reception aboard Alfa Nero, a superyacht for an ocean occasion.

Philantropica, white and navy superyacht at anchor on the sea

Celebrity-Led Ocean Health Campaign

Cannes

2026

180K

organic social reach across instagram and website traffic driven by talent content

180K

organic social reach across instagram and website traffic driven by talent content

WHAT WE DELIVERED

  • Celebrity gifting & talent seeding

  • Recipient identification & list curation

  • Personalised outreach & confirmation

  • Event talent outreach (Cannes Film Festival)

  • Agency relations & RSVP management

  • Client and talent communications

  • Campaign reporting & follow-through

Campaign imagery

Philantropica, guest in a beige dress on a yacht deck with the sea behind
Philantropica, rooftop billboard above a shopfront showing a beach scene and the Philantropica name
Philantropica, speaker in a white cap holding a microphone on a yacht deck
Philantropica, wide view of a superyacht from the water with hills behind
Philantropica, guests at a bar on a yacht deck under red parasols
Philantropica, printed thank-you postcards with a QR code laid on a wooden deck

FROM THE SOURCE

FROM THE SOURCE

"Ocean Bottle built something genuinely worth paying attention to. Our job was making sure the right people did."

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
22 IMPACT logo