22 IMPACT curated Mubi’s presence at the global premiere of Peaky Blinders: The Immortal Man, positioning him at the heart of the Birmingham homecoming narrative. Surrounded by leading cast, his attendance aligned seamlessly with the cultural weight of the franchise.

We directed his image and red carpet strategy, blending heritage tailoring with a modern, high-fashion edge. Through real-time content capture, we ensured his look and presence amplified the cinematic energy and viral momentum of the event.

The campaign delivered global visibility, tapping into the film’s chart-topping success across Netflix markets. Mubi’s appearance reinforced his status as a key figure at the intersection of fashion, culture, and premium entertainment.