Berghaus and Footasylum called on 22 IMPACT to cast Josh for a product shoot supporting the Berghaus range stocked at Footasylum, timed to the in-store and social launch of the collection. Shot on location in Manchester on an industrial scaffolding structure, the campaign placed a brand built on mountain and outdoor performance squarely in an urban context — raw, gritty, and street-facing. Josh was the sole model on the shoot. His lean, athletic build and sharp on-camera presence suited the technical aesthetic of the Berghaus range, while his look carried the edge needed to land with Footasylum's youth-facing audience. The images ran in-store and across social media.