22 IMPACT led the creative and talent strategy for Tay Moses in MUSERO’s Spring/Summer campaign, positioning him as the embodiment of modern, refined streetwear. His styling expertise brought depth and authenticity to the brand’s evolving identity.

We managed end-to-end execution, from negotiation to creative alignment, ensuring Tay’s multi-disciplinary background was fully realised on screen. The campaign leaned into a clean, minimalist aesthetic, highlighting texture, fit, and understated luxury.

By tapping into the “stylist-as-influencer” space, the project drove strong engagement across social platforms. It reinforced MUSERO’s place within contemporary streetwear, connecting with audiences drawn to effortless, culturally relevant style.