Boost Drinks brought 22 IMPACT on board to cast talent across a series of product shoots covering three distinct ranges Boost Sport, Boost Water+, and Boost Iced Coffee. Jarrell, Lewis, and Alex were each matched to the product lines that suited them best, with shoots spanning a blue outdoor court, a London park, rooftop and urban locations, and a metal fire escape stairwell. Rather than a single campaign day, this was built across multiple activations, giving each product its own visual world, dynamic and motion-led for the sport content, naturalistic for the lifestyle imagery, and cool and street-facing for the Iced Coffee stairwell shots. The result was a cohesive but creatively varied presence across the full Boost portfolio.