Models

Launch

Ecommerce

Boost

Boost

Boost

2026

London

,

UK

Models

Adidas Boost – Studio Editorial

Adidas Boost – Studio Editorial

Lewis A, Jarrell W, & Alex

Fashion

,

Campaign

Boost Drinks brought 22 IMPACT on board to cast models across a series of product shoots covering three distinct ranges Boost Sport, Boost Water+, and Boost Iced Coffee. Jarrell, Lewis, and Alex were each matched to the product lines that suited them best, with shoots spanning a blue outdoor court, a London park, rooftop and urban locations, and a metal fire escape stairwell.

Rather than a single campaign day, this was built across multiple activations, giving each product its own visual world, dynamic and motion-led for the sport content, naturalistic for the lifestyle imagery, and cool and street-facing for the Iced Coffee stairwell shots.

The result was a cohesive but creatively varied presence across the full Boost portfolio.

Adidas Boost Studio Editorial

London

2026

800K

social media content distribution across talent profiles promoting the boost energy drink campaign

800K

social media content distribution across talent profiles promoting the boost energy drink campaign

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

Lewis portrait shoot images

featured

Lewis A

Model

Lewis is a Birmingham-based model with a lean, athletic build and a strong commercial look. Comfortable in front of the camera across both still and video, he brings a natural ease and a genuine interest in fashion to every shoot.

Lewis portrait shoot images
Lewis portrait shoot images

FROM THE SOURCE

FROM THE SOURCE

"Three models, three products, multiple locations. It was a lot to coordinate but when you see each range with its own look and feel, it was worth it."

Jasmine Breakspear

Senior Model Booker, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH