Emporio Armani Neve

22 IMPACT led Suh Marcelino’s partnership with Emporio Armani for the Neve collection, aligning her global, fashion-forward identity with the brand’s luxury alpine narrative. The collaboration positioned her as a natural fit within the world of elevated skiwear and refined travel.

We managed the full scope of talent involvement, from contract negotiation to creative direction, ensuring a seamless blend of high-performance functionality and Italian sophistication. The campaign embraced a clean, editorial aesthetic set against a striking alpine backdrop.

Through Suh’s authentic, diary-style storytelling, the project translated luxury skiwear into aspirational yet relatable content. The result drove strong engagement across social platforms, reinforcing the collection’s relevance within modern travel and fashion culture.