Meyba's Yellow Submarine campaign is the third instalment in the brand's Beatles-licensed kit trilogy, following Abbey Road and Sergeant Pepper, and the first time The Beatles have officially licensed their branding to a football kit manufacturer. 22 IMPACT cast Erika and Lewis to front the collection, shot on location in London across a lush garden setting of oversized foliage, lily ponds, and wildflower borders. Animated characters from the 1968 film were composited throughout: psychedelic butterflies, illustrated fish, a large blue furry monster, Sgt. Pepper band figures, bold LOVE lettering. Lewis anchored the kit-forward hero shots with quiet authority; Erika offered a cooler counterpoint, walking or styled back-to-camera, letting the world of the film carry the weight around her. Together they gave the collection a relaxed generational credibility that felt like a cultural moment rather than a product launch.