Himra enlisted 22 IMPACT to cast Sofi as a dancer in her official music video, shot on a studio set in London entirely in black and white. The monochrome treatment gave the production a cinematic quality that suited both the music and Sofi's performance, letting her movement carry real visual weight across every frame. Working within a music context rather than a commercial one placed 22 IMPACT's talent in front of an audience that engages with culture first. It sits apart from the editorial and brand work on the roster, and deliberately so.