Models
Music
Film
2026
London
,
UK
Models
Sofi M
Music
,
Fashion
Himra enlisted 22 IMPACT to cast Sofi as a dancer in her official music video, shot on a studio set in London entirely in black and white.
The monochrome treatment gave the production a cinematic quality that suited both the music and Sofi's performance, letting her movement carry real visual weight across every frame.
Himra – Urban Streetwear Editorial
London
2026
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Sofi M
Model
Sofi is a London-based model with a clean, versatile look that works across editorial and commercial. At 5'8" she shoots across still, video and campaigns, bringing a natural ease to whatever she's in front of.
"Sofi was the right fit the moment we thought about the kind of movement the video needed. Music projects hit differently. The audience is there for the art, not the product."
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
