Models
Haircare
Beauty
2025
London
,
United Kingdom
Models
Lili-Mae
Haircare
,
Beauty
For OSMO’s latest product range launch, 22 IMPACT cast and coordinated Lili-Mae to front a sleek, hair-led campaign. Shot in a London studio, the visuals blended clean beauty with bold styling — heroing texture, shine, and salon-standard results. We supported across pre-production and creative direction to align talent and brand seamlessly. Rolled out across OSMO’s digital and trade channels, the campaign boosted buzz around the new line, with Lili-Mae’s look driving engagement and spotlighting OSMO’s commitment to expressive, high-performance haircare.
Lili-Mae for OSMO
London
2025
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Lili-Mae
Model
Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.
“Lili-Mae has such a unique look, and her hair is always immaculate — it was a perfect match for OSMO and their newest line.”
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
