For Defected Records’ lifestyle shoot, 22 IMPACT cast Lili-Mae to embody the label’s fusion of fashion, music, and street culture. Shot across London, the campaign paired laid-back style with Defected’s club roots — creating authentic, style-forward visuals that resonated with their audience. We supported casting and logistics to ensure a seamless shoot that captured music as a lived identity. The content amplified Defected’s evolution into a global lifestyle brand, merging nightlife energy with everyday expression for the next-gen tastemaker.