22 IMPACT handled casting and coordination for SHEIN’s seasonal e-commerce launch, bringing in Lewis and Storm to front a high-volume studio shoot in London. With sharp styling and quick turnarounds, the duo delivered polished, on-brand content across hundreds of looks. The campaign spotlighted trend-forward basics with clean, versatile energy — helping SHEIN boost product visibility and drive engagement across both web and app platforms. Balancing speed with style, this shoot was all about efficiency with edge.