22 IMPACT curated guest talent for CUPRA’s UK City Garage launch in Manchester — a bold brand moment blending automotive innovation with cultural impact. We secured and coordinated key figures like Tay Moses, whose presence amplified the event’s relevance across fashion, music, and lifestyle. From VIP transport to live sets and standout visuals, the launch captured CUPRA’s countercultural energy. With creative community alignment and immersive experience design, this wasn’t just a showroom opening — it was the brand’s statement arrival in the UK.