CUPRA Manchester, Tay Moses in a check shirt and white trousers with a black CUPRA car, wide shot

Talent

Automotive

Experiential

CUPRA Manchester

CUPRA Manchester

CUPRA Manchester

2025

Manchester

,

United Kingdom

Talent

CUPRA City Garage Manchester

CUPRA City Garage Manchester

TALENT BY 22 IMPACT

VIEW THE

TALENT BY 22 IMPACT

VIEW THE

22 IMPACT curated guest talent for CUPRA’s UK City Garage launch in Manchester, a bold brand moment blending automotive innovation with cultural impact. We secured and coordinated key figures like Tay Moses, whose presence amplified the event’s relevance across fashion, music, and lifestyle.

From VIP transport to live sets and standout visuals, the launch captured CUPRA’s countercultural energy. With creative community alignment and immersive experience design, this wasn’t just a showroom opening, it was the brand’s statement arrival in the UK.

CUPRA Manchester, Tay Moses in a check shirt and white trousers with a black CUPRA car, wide shot

CUPRA City Garage Manchester

Manchester

2025

2M+

event-led impressions generated across paid social, local press, and talent content surrounding the Manchester garage activation.

2M+

event-led impressions generated across paid social, local press, and talent content surrounding the Manchester garage activation.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

CUPRA Manchester, Tay Moses in a check shirt and white trousers with a black CUPRA car, wide shot
CUPRA Manchester, close shot of Tay Moses in a cap and check shirt beside the front of a CUPRA car
CUPRA Manchester, neon sign reading I, the CUPRA logo, MCR on a dark wall
CUPRA Manchester, Tay Moses pointing both thumbs inward in front of a black CUPRA car on a cobbled street
Tay Moses portfolio model shoot

featured

Tay Moses

Model & Creator

42.6K

INSTAGRAM

45.1K

TIKTOK

Tay Moses is a UK-based creator, stylist and R&B artist with a sharp eye for fashion and culture. A trusted name for brands like Ray-Ban, JD and Meta, he brings genuine creative range to every partnership.

Tay Moses, with another man and a rottweiler on concrete steps, both in dark technical outerwear
Tay Moses, black head wrap and grey wide-leg jeans beside a bicycle on a city street

FROM THE SOURCE

FROM THE SOURCE

“Lili-Mae brought the exact fresh, effortless vibe we needed for this, relaxed, radiant and so naturally on brand.”

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

07:40:08 AMGMT
November 6, 2026

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22IMPACT

London, UK

07:40:08 AMGMT
November 6, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

07:40:08 AMGMT
November 6, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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