
Models
Lili-Mae for Monty Drinks Launch
London
2025
Beverage
For Monty Drinks’ product launch, 22 IMPACT cast Lili-Mae to headline a feel-good, wellness-centred campaign. Shot outdoors in leafy London, the visuals embraced natural light and earthy tones—reflecting Monty’s mushroom-powered, health-first identity. We collaborated closely with the brand to deliver relaxed, authentic content that spoke to mindful consumers. With strong engagement across socials and a glowing reception for the new drink, the campaign brought Monty’s fresh flavour and ethos to life from day one.
For Monty Drinks’ product launch, 22 IMPACT cast Lili-Mae to headline a feel-good, wellness-centred campaign. Shot outdoors in leafy London, the visuals embraced natural light and earthy tones—reflecting Monty’s mushroom-powered, health-first identity. We collaborated closely with the brand to deliver relaxed, authentic content that spoke to mindful consumers. With strong engagement across socials and a glowing reception for the new drink, the campaign brought Monty’s fresh flavour and ethos to life from day one.
For Monty Drinks’ product launch, 22 IMPACT cast Lili-Mae to headline a feel-good, wellness-centred campaign. Shot outdoors in leafy London, the visuals embraced natural light and earthy tones—reflecting Monty’s mushroom-powered, health-first identity. We collaborated closely with the brand to deliver relaxed, authentic content that spoke to mindful consumers. With strong engagement across socials and a glowing reception for the new drink, the campaign brought Monty’s fresh flavour and ethos to life from day one.
“Lili-Mae brought the exact fresh, effortless vibe we needed — relaxed, radiant, and so naturally on brand. She made Monty’s launch feel easy and authentic.”
Jasmine
Senior Model Booker, 22 IMPACT
Need help with your project?
We've worked with top brands such as McLaren, Dior, Warner Music Group, and more. Now, let’s work together on yours. Send us your brief, and we’ll get back to you within 24 hours.We’ve

kaiyel – MUNDANE
Talent
View project

kaiyel – MUNDANE
Talent
View project

kaiyel – MUNDANE
Talent
View project

Lili-Mae for OSMO Hair
Models
View project

Lili-Mae for OSMO Hair
Models
View project

Lili-Mae for OSMO Hair
Models
View project

Leni for WMNSWEAR
Models
View project

Leni for WMNSWEAR
Models
View project

Leni for WMNSWEAR
Models
View project
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
