Models
Drinks
Lifestyle
2025
London
,
United Kingdom
Models
Lili-Mae
Beverage
,
Wellness
For Monty Drinks’ product launch, 22 IMPACT cast Lili-Mae to headline a feel-good, wellness-centred campaign. Shot outdoors in leafy London, the visuals embraced natural light and earthy tones—reflecting Monty’s mushroom-powered, health-first identity. We collaborated closely with the brand to deliver relaxed, authentic content that spoke to mindful consumers. With strong engagement across socials and a glowing reception for the new drink, the campaign brought Monty’s fresh flavour and ethos to life from day one.
Monty Drinks Wellness Launch
London
2025
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Lili-Mae
Model
Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.
“Lili-Mae brought the exact fresh, effortless vibe we needed — relaxed, radiant, and so naturally on brand. She made Monty’s launch feel easy and authentic.”
Jasmine
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
