JD Sports Add Shoot

Talent

Streetwear

Summer

JD Sports

JD Sports

JD Sports

2025

Düsseldorf

,

Germany

Talent

JD Sports Summer Launch

JD Sports Summer Launch

Anjo Alexandre

Fashion

,

Retail

22 IMPACT powered JD Sports Deutschland’s Summer 2025 collection launch with a lifestyle shoot on sun‑kissed Düsseldorf streets. We cast style ace Anjo, matched wardrobe to JD’s brand playbook, and ran production from pre‑shoot briefs to final edits. The result? Electric, street‑ready visuals that spotlight trainers and apparel in motion, marrying bright city textures with laid‑back confidence. Deployed across Reels, Stories, and carousels, the content ignited buzz among fashion‑driven German youth and cemented JD’s streetwear authority this season.

JD Sports Add Shoot

JD Sports Summer Launch

Düsseldorf

2025

4M+

reach driven across JD Sports' paid digital channels and talent social content targeting European streetwear audiences.

4M+

reach driven across JD Sports' paid digital channels and talent social content targeting European streetwear audiences.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

JD Sports Add Shoot
JD Sports Add Shoot
JD Sports Add Shoot
JD Sports Add Shoot
JD Sports Add Shoot

FROM THE SOURCE

FROM THE SOURCE

“Anjo brought effortless cool and real wardrobe instinct to this one — the perfect mix for JD’s summer energy. The whole thing felt fresh, fast, and true to the streets.”

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH