22 IMPACT powered JD Sports Deutschland’s Summer 2025 collection launch with a lifestyle shoot on sun‑kissed Düsseldorf streets. We cast style ace Anjo, matched wardrobe to JD’s brand playbook, and ran production from pre‑shoot briefs to final edits. The result? Electric, street‑ready visuals that spotlight trainers and apparel in motion, marrying bright city textures with laid‑back confidence. Deployed across Reels, Stories, and carousels, the content ignited buzz among fashion‑driven German youth and cemented JD’s streetwear authority this season.