Eyeam

22 IMPACT cast Bethany B and Leni A for Eyeam’s latest skincare campaign, spotlighting three new collections rooted in clean beauty and conscious care. Shot in a London studio, the visuals leaned into glowing skin, soft tones, and natural textures — echoing Eyeam’s ethos of empowered simplicity. As our second collaboration with the brand, we handled full model coordination and creative alignment from start to finish. The result? A radiant, editorial-quality rollout that reinforced Eyeam’s place in the modern clean skincare space.