Eyeam, Bethany B and Leni A on green satin sheets in lilac camisoles, each holding a green disc to one eye

Models

Beauty

Skincare

Eyeam

Eyeam

Eyeam

2025

London

,

United Kingdom

Models

Eyeam Clean Skincare (SS25)

Eyeam Clean Skincare (SS25)

MODELS BY 22 IMPACT

VIEW THE

MODELS BY 22 IMPACT

VIEW THE

22 IMPACT cast Bethany B and Leni A for Eyeam’s latest skincare campaign, spotlighting three new collections rooted in clean beauty and conscious care.

Shot in a London studio, the visuals leaned into glowing skin, soft tones, and natural textures, echoing Eyeam’s ethos of empowered simplicity. As our second collaboration with the brand, we handled full model coordination and creative alignment from start to finish.

The result? A radiant, editorial-quality rollout that reinforced Eyeam’s place in the modern clean skincare space.

Eyeam, Bethany B and Leni A on green satin sheets in lilac camisoles, each holding a green disc to one eye

Eyeam Clean Skincare (SS25)

London

2025

500K+

brand awareness impressions generated across talent social posts and Eyeam's owned digital channels during the initial campaign rollout.

500K+

brand awareness impressions generated across talent social posts and Eyeam's owned digital channels during the initial campaign rollout.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

Eyeam, Bethany B and Leni A on green satin sheets in lilac camisoles, each holding a green disc to one eye
Eyeam, model seated on an orange backdrop in a taupe top and shorts, a small bottle in front of her
Eyeam, model reclining on green satin sheets in a lilac camisole with one arm behind her head
Eyeam, two models close together against a purple backdrop, each with a white swirl on top of their head
Eyeam, model in a green vest top holding a bottle of skincare against a red backdrop

FROM THE SOURCE

FROM THE SOURCE

“Bethany and Leni captured the essence of Eyeam, radiant, effortless, and real. This shoot was all about beauty that feels grounded, and they brought that to life.”

Bookings Team

22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

01:02:35 PMGMT
November 7, 2026

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22IMPACT

London, UK

01:02:35 PMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

01:02:35 PMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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