Set against the stunning backdrop of the Lake District, 22 IMPACT partnered with Karrimor for its new collection release with Sports Direct, capturing the essence of adventure with a modern twist.

Our team led casting and coordination, ensuring every detail aligned with Karrimor’s renewed identity. Models Ruben and Josh embodied the brand’s outdoor spirit, balancing rugged performance with effortless style.

The visuals - authentic, textured, and full of motion - brought the campaign to life across digital, print, and nationwide billboards. By blending technical excellence with lifestyle appeal, this project helped reposition Karrimor as the go-to brand for contemporary explorers.